SEO stands for search engine optimization. SEO experts optimize websites, web pages, and content to improve their ranking in search engines such as Google. So, what is SEO in practice? It’s a set of techniques for improving the appearance, positioning, and utility of many forms of content in search engine results pages. This content may comprise web pages, video media, images, local business listings, and other assets. Because organic search is the primary means by which people discover and access online material, understanding what is SEO and implementing its best practices is critical for ensuring that the digital content you create is found and chosen by the public, hence improving your website’s organic traffic.

Understanding what is SEO

Search Engine Optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. A deep understanding of the different SEO essentials is crucial for effectively optimizing your site and content.

How do search engines work?

Understanding how search engines operate and why do seo is key to outrank competitor. At their core, search engines like Google and Bing use complex algorithms to crawl, index, and rank billions of web pages based on relevance and quality. By understanding user intent and evaluating numerous factors like keywords, backlinks, and site structure, these engines deliver the most pertinent results to your queries.

  1. Crawling: Search engines deploy Crawlers to discover new and updated content, whether a webpage, image, or video.
  2. Indexing: Content found by crawlers is then added to the search engine’s Index, which is like a giant library of digital content.
  3. Algorithms: Search engines use complex Algorithms to determine the order that websites should appear on the search results page based on relevance and Ranking factors.

In the following section we will be talking about the mechanics behind your everyday searches and how you can support this knowledge to enhance your online presence.

team members discussing what is seo and how it can be improving their business visibility.

Why is SEO Important

Every day, billions of users utilize Google to search for information and goods, making it a vital traffic source for websites. To harness this potential, you must rank high in search results, as better rankings lead to more visitors, with the top three organic results generating over 50% of all clicks. understanding what is SEO is essential for improving your ranking, driving more traffic, converting new customers, and increasing brand exposure; ignoring it means losing out on a crucial traffic route and letting competitors dominate the market.

What Are the Pillars of SEO

As a digital marketer, you must understand what is SEO, how to get your brand, website, or organisation found by searchers, and understanding what is SEO and how it is evolving can help you stay on top of your game.

While SEO changes in small ways on a regular basis, its core concepts remain consistent. In terms of what are the types of SEO, SEO is broadly classified into three pillars:

1. On-Page SEO: This involves optimizing the content on your website to include significant Keywords and ensure that it can be easily indexed by search engines. This encompasses title tags, headers, meta descriptions, and images.

2. Off-Page SEO: Outside of your own website, this refers to actions taken such as link-building with reputable sites. This increases your site’s trustworthiness and authority.

3. Technical SEO: This area focuses on the backend of your website, ensuring that it is structured in such a way that Crawlers can navigate and index the site effectively.

The Importance of Keywords

Understanding what is SEO begins with recognizing the pivotal role of keywords. These are the terms and phrases that potential visitors enter into search engines while seeking information. To improve your website’s visibility and relevance in search results, your strategy should:

  1. Carefully choose keywords that precisely represent the substance of your content.
  2. Intelligently incorporate these keywords into your content, aiming to boost its search engine rankings.

What Google Wants

Google is meant to provide the greatest possible search experience to its users, or searchers. That involves delivering the most relevant results as soon as feasible. The search phrase (user input) and the search results (output) are the two most important aspects of the search experience.

Imagine you search “Organix Media SEO guides.” This is a clear and unambiguous search. Google understands what you’re asking for and returns a useful page as the top organic result. From Google’s perspective, this is a very good search result and a pleasant user experience because the user is likely to click the first result and be satisfied with the results.

Ensuring Relevance

Your number one job in SEO is making sure that you are providing relevant content.
Because Google’s primary responsibility is to deliver users relevant results. If someone searches for “cars” relevance entails much more than simply returning results about cars rather than motorcycle.

It is also about fulfilling the user’s search intent, the reason they entered a specific search query.

There are four major categories of search intent:

  • Navigational (such as “Amazon login”)
  • Informational (for example, “What is Amazon”)
  • Commercial (for example, “Amazon review”)
  • Transactional (such as “Amazon Prime”)

Here’s an example.

If you search for “best cats foods,” you don’t want to come across articles on various cat diets or homemade cat food recipes. Both are topically relevant, but they do not meet your search goal.

Google understands, based on the behaviour of millions of other users, that if you search for “best cat food,” you almost probably want to buy it.

That is why Google ranks the top cat food products based on product pages or reviews (i.e., transactional or commercial search intent).

So, how can you ensure that your website matches the intent behind a search query?

Fortunately, Google handles all of the heavy work. All you have to do is browse through the search results and analyse what you find.

Things to consider when creating relevant content:

  • Topical relevance: One way Google identifies a page’s topic is to look at the keywords that appear on it. Optimise your pages for keywords, but don’t overdo it.
  • Type of Content: Examine the types of results that rank for the keyword to ensure that your website has the appropriate content for the query.
  • Content freshness: Certain topics, such as news updates or product reviews, necessitate the use of current, often updated material. If the search query is time-sensitive, make sure your material is also up to date.
  • Location: Google may provide different results depending on the searcher’s location. If this is the case, you must alter your plan accordingly (for example, if you own a local business, adopt local SEO best practices).

Technical Aspects of SEO

Understanding the technical components of Search Engine Optimization (SEO) is crucial for optimizing your website’s infrastructure to improve search engine rankings. Focusing on technical enhancements helps search engines crawl and index your site more effectively.

SEO Strategies

An SEO strategy is a strategy for creating, optimising, and promoting content to increase its visibility in search engine results. To increase organic traffic on a website. Effective SEO strategies includes a variety of different steps to follow, those are the main one to follow in numbered order :

  1. Benchmark Your Current SEO Performance
  2. Analyze Your Competitors’ SEO Strategies
  3. Set Your Goals and KPIs
  4. Audit Your Site’s Existing Content
  5. Build Out Topic Clusters 
  6. Improve Your On-Page SEO
  7. Find & Fix Technical SEO Issues
  8. Work on Your Off-Page SEO

Learn more about how to choose and follow the steps of your SEO strategy in our SEO strategies guide. If you need help to understand and choose the perfect strategy, contact us and we’ll take care of everything.

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Website Architecture and URL Structure

A well-considered website architecture improves both user experience and SEO. Your site should have a logical hierarchy and navigation, with URL structure reflecting this. Ensure consistency and readability in URLs, keep them short, include keywords, and use hyphens to separate words. It’s also vital to implement HTTPS to secure your website and gain trust from users and search engines alike. Plus to write a good URL, use the keyword, write the URL. Do not write words like ‘’in’’, ‘’of’’, ‘’for’’ which add unnecessary characters to the URL.

Improving Site Speed and Mobile-Friendliness

Website performance is a critical SEO factor. Aim for quick load times by optimizing images, using content delivery networks (CDNs), and minifying CSS and JavaScript files. Mobile-friendliness is also a part of Core Web Vitals, important user experience metrics that Google uses to measure the health of a website. Ensure that your site is responsive, meaning it adapts seamlessly to different screen sizes, improving the mobile browsing experience.

On-Page and Content Optimization

On-page SEO is a fundamental aspect of your website strategy, focusing on boosting individual web pages for search engines and users. It ensures that both your content and page structure contribute to your site’s visibility. to learn more about what does on page seo include in our guide.

Creating Quality Content

Your ability to attract and engage visitors hinges on producing SEO content writing. This includes informative articles that address your audience’s questions and pain points, using relevant keywords naturally. Ensure that your content fulfills user intent and establishes your site as an authoritative source in your niche.

Optimizing Visuals

Visuals like images and videos are not just appealing but also serve an essential role in on-page SEO. Keeping file sizes small accelerates loading times, enhancing user experience. To be search engine friendly, make sure to include descriptive, keyword-rich file names and alt tags for your images. Engaging videos should support your textual content and include accurate transcripts for maximum accessibility and indexability.

Leveraging Internal Links

Internal links guide visitors to other pages on your website, which is vital for both navigation and establishing an information hierarchy. Use clear and descriptive anchor text, linking to content that’s genuinely relevant and offers depth on a subject. This approach can effectively distribute page authority and help Google understand your site’s structure. Remember, a strategic internal linking structure reinforces the overall cohesion of your site and encourages a longer visitor stay. The more your understanding of what is SEO is correct, the more you will attract visitors to your website with an increase in your dwell time. Click here to get a better understanding of what is SEO link building.

What are the main goals of SEO?

While each SEO strategy has its own set of objectives, most online publishers share the desire to accomplish some or all of the three key outcomes from their optimisation investment

More visibility in the SERPs

Google users typically search for answers on the first page of results, with a high percentage clicking on either the first or second result. Because of this behaviour, one of the primary goals of SEO is to rank higher in the results for more searches. The more prominent your content is, the more likely it will be discovered and picked by the general audience.

At this point in your learning, you should be aware that website owners should not pursue the myth of #1 search engine rankings, because entities such as Google will display different results to different users based on the location of their devices and even minor differences in the language of their queries. A more attainable aim than being #1 is to be highly visible to your target audience for your most significant searches across multiple SERP styles and features.

Improved Audience Understanding

Understanding SEO as a form of customer service is crucial, as Google rewards content that is useful to the public, emphasizing this in their 2022 Helpful Content algorithm update. By creating content for people rather than search engines, site owners enhance their site’s intelligibility, discoverability, and usability, influencing how content appears in SERPs and behaves when clicked. Investing in SEO provides a practical way to deliver good service and an excellent user experience.

Improved Search Engine Understandability

In order for search engines to promote and reward your assets, allowing you to obtain the visibility, traffic, and conversions you require, your website and other assets must be understandable to the crawlers/spiders/bots that entities including Google and Bing utilise to crawl and index digital data. This is accomplished by various SEO activities, which may be divided into:

  • On-page SEO, This primarily comprises of how to optimise specific aspects of a website page so that its contents are relevant and understandable.
  • Technical SEO, It primarily involves managing your website’s technical backend so that it may be efficiently crawled, indexed, and interpreted by search engines.
  • Off-page SEO, It mostly comprises of how you acquire links, references, notices, and press from third parties, so increasing the authority of your assets.

SEO Analytics and Performance Tracking

To effectively optimize your website for search engines, you need to closely monitor various key performance indicators (KPIs). SEO analytics and performance tracking allow you to gauge your success in organic search and understand how users engage with your content.

Measuring Organic Search Success

Your SEO efforts are aimed at increasing both the quality and quantity of organic traffic. To measure this, you’ll want to track your rankings for specific keywords and the overall visibility on search engine results pages (SERPs). Tools like Google Analytics offer insights into how much traffic is generated from organic search. SERP features like snippets, local pack, and knowledge panels can also affect your site’s visibility and should be monitored regularly.

  • Traffic: Keep an eye on the total number of visits from organic search.
  • Organic Traffic: Distinguish this from paid or referral traffic for accurate insights.
  • Rankings: Use rank tracking tools to monitor position changes for your targeted keywords.
  • SERP Features: Notice appearances in featured snippets, local packs, or other SERP features as these can boost visibility and traffic.

Evaluating User Engagement

Once users land on your site, their behavior can tell you a lot not just about the performance of your content but also about its relevance and value. High user engagement typically leads to better conversions and can signal to search engines that your site is a valuable resource.

  • Bounce Rate: A low bounce rate means visitors find your content relevant.
  • Pages per Session: More pages visited can indicate higher engagement.
  • Average Session Duration: The longer visitors stay, the more they’re engaging with your content.

By tracking these SEO KPIs, you can obtain a clear picture of user engagement and identify areas for improvement. Remember, a solid understanding of what is SEO and both organic search success and user engagement is crucial in developing an effective SEO strategy and ensuring that your audience finds and values your content.

Frequently Asked Questions

In this section, you’ll discover practical insights into Search Engine Optimization (SEO) and how it can be applied effectively through common inquiries.

How can SEO improve web development practices?

SEO influences web development by ensuring that websites are structured in a way that search engines can understand. Good SEO requires clean coding and site organization, which also contribute to faster load times and a better user experience.

What are the key components of SEO writing?

Key components of SEO writing include researching relevant keywords, creating high-quality content that matches user intent, and using meta tags effectively to help search engines understand your content.

In what ways does SEO contribute to a website’s visibility?

SEO contributes to a website’s visibility by optimizing content to appear higher in search engine rankings, which increases the likelihood of attracting more traffic. Effective SEO tactics can lead to better engagement and conversions.

What are the starting steps for beginners to perform SEO effectively?

Beginners should start by understanding how search engines work, identifying target keywords, and ensuring their website is crawlable by search engine bots. Then, focus on creating quality content and earning trustworthy backlinks.

Can you provide examples of successful SEO strategies?

Successful SEO strategies often include a mix of on-page optimization, quality content creation, and link-building efforts. For instance, a carefully crafted tutorial that answers specific questions can attract backlinks and boost a webpage’s relevance and authority.

How does Semrush aid in SEO efforts?

Semrush supports SEO efforts by offering a suite of tools for keyword research, competitor analysis, site audits, and backlink tracking, helping you to refine your strategies and gain insights into the actions of your competitors.


To optimize your website’s visibility and ranking in search engine results, focus on creating quality content, using relevant keywords, and building a strong backlink profile. SEO is an ongoing process that requires adaptation to the evolving digital landscape and search engine algorithms. By implementing SEO best practices, you can ensure your content is found, appreciated, and chosen by searchers. Ready to learn more about SEO? Explore more of our SEO guides to improve your website’s performance and ranking!

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