Total Clicks & Impressions (Google Search Console)

In the last 6 months, our SEO strategy has brought a total of 3280 clicks and 248 000 impressions to this client’s website, which also show a positive trajectory, with a noticeable uptick in impressions in recent weeks. This trend suggests growing momentum and effectiveness of the SEO efforts.

Overall Impressions (Google Search Console)

Total impressions almost doubled from 80.1K to 166K in the last 3 months compared to the previous 3 month period, reflecting a broader reach and stronger online presence.

Overall Clicks (Google Search Console)

There was a substantial rise in total clicks, from 1.12K in the previous period to 3.23K in the last 3 months.

Top Queries (Google Search Console)

Significant increases in clicks and impressions for targeted keywords were observed. For instance, the query “agence de placement longueuil” went from 0 to 68 clicks, and the impressions soared from 0 to 3,255 in the last six months. Such improvements indicate a successful enhancement in visibility for these targeted terms.

Top Pages (Google Search Console)

The strategy greatly improved the performance of specific pages. The page on “how to start a business in Quebec” saw an exceptional increase from 5 to 560 clicks, while impressions skyrocketed from 522 to 36,979. This showcases the content’s improved ranking and visibility.

Health Score (Ahrefs)

The website’s health score is at an excellent mark of 99, suggesting that nearly all internal URLs are error-free, which is critical for SEO and user experience.

Organic Keywords

The report lists 837 keywords, with many achieving top 5 rankings, significant position increases of up to 62 spots like ‘agence de placement de personnel’, and some keywords showing monthly search volumes up to 700.

Page Traffic and Value Increases (Ahrefs)

Many key pages have seen remarkable increases in traffic, with their service page’s traffic growing by +393.1% and its value by +266.3%. This indicates that the content on these pages is now reaching a much wider audience and driving valuable traffic to the site.

Organic Search Growth (Ahrefs)

Organic search performance has consistently risen, signaling that the SEO strategy has resulted in a lasting enhancement of both organic visibility and traffic. This is evidenced by the quadrupling of both organic keywords and organic pages over the past six months, illustrating the strategy’s tangible success.

On-Page Keyword Rankings (Ahrefs)

This specific web page has achieved significant improvements in keyword rankings. For instance, the keyword “employment agency Montreal” has improved by 9 positions, now ranking at position 8. New keywords have been ranked as well, totalizating 111 keywords for that page, which indicates successful content optimization and keyword targeting.

User Activity Surge (Google Analytics)

User activity on the site has seen a dramatic increase, with a 266.7% rise in activity over the last 30 days, highlighting the effectiveness of the SEO campaign in driving engagement.

Dominance in Traffic Acquisition (Google Analytics)

Organic search stands out as the primary channel for traffic acquisition, overwhelmingly surpassing other channels like direct, referral, and social, which emphasizes the success of the SEO strategy in enhancing the site’s discoverability.

User Growth (Google Analytics)

There has been a 518.7% increase in users over the last 6 months, which not only reflects a growing audience but also suggests that the site is attracting a substantial number of new users, likely due to improved search engine rankings and visibility.

Business Profile Interactions (Google My Business Profile)

A total of 674 business profile interactions reflect a strong and engaging local presence. High interaction rates are beneficial for local SEO, suggesting to search engines that a business is a popular and authoritative choice in its locality, which may improve its visibility in local search queries.

Google Business Profile Calls (Google My Business Profile)

The 141 calls from the Google Business Profile can positively impact local SEO. A higher number of calls can signal to search engines that the business is a credible and relevant entity, potentially leading to improved rankings in local search results.

Google Business Profile Clicks (Google My Business Profile)

The 163 clicks from the Google Business Profile suggest high user engagement, crucial for local SEO. Such engagement can lead to better visibility in local search results and is indicative of a well-optimized presence on Google’s local listings, which can enhance organic search performance.

GTmetrix Grade

The GTmetrix performance and structure scores, both at 100%, indicate that the website is loading quickly and is well-structured. Speed and structure are essential for SEO as they impact user experience, a key component of Google’s ranking factors. Core Web Vitals, with a Largest Contentful Paint of 470ms and a Total Blocking Time of 0ms, are directly tied to Google’s ranking factors. Excellent scores in these vitals suggest the website provides a stable and responsive user experience, which is essential for maintaining and improving SEO rankings.

Desktop Website Performance (Google PageSpeed Insights)

A desktop website performance score of 99/100, while secondary to mobile, still plays an important role in SEO. It ensures users on desktop devices have a swift and efficient experience, which search engines like Google factor into their ranking algorithms.

Mobile Website Performance (Google PageSpeed Insights)

The mobile website performance score of 97/100 is crucial for SEO since Google emphasizes mobile-first indexing. A high score reflects an optimized site for mobile users, which greatly influences search engine rankings due to the growing predominance of mobile search queries.