{"id":9003241321017353,"date":"2025-08-13T23:41:24","date_gmt":"2025-08-14T04:41:24","guid":{"rendered":"https:\/\/organixmedia.com\/?p=9003241321017353"},"modified":"2026-08-05T08:44:32","modified_gmt":"2026-08-05T13:44:32","slug":"problemes-de-referencement","status":"publish","type":"post","link":"https:\/\/organixmedia.com\/fr\/problemes-de-referencement\/","title":{"rendered":"Probl\u00e8mes de r\u00e9f\u00e9rencement : ce qui nuit \u00e0 votre classement et comment y rem\u00e9dier"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Le r\u00e9f\u00e9rencement naturel n&rsquo;est pas mort. Mais si votre trafic stagne, c&rsquo;est qu&rsquo;un v\u00e9ritable probl\u00e8me nuit \u00e0 votre visibilit\u00e9. Que vous soyez novice en mati\u00e8re de r\u00e9f\u00e9rencement naturel ou que vous n&rsquo;arriviez tout simplement pas \u00e0 identifier la cause du probl\u00e8me, ce guide vous pr\u00e9sentera les v\u00e9ritables d\u00e9fis du r\u00e9f\u00e9rencement naturel moderne auxquels les gens sont confront\u00e9s aujourd&rsquo;hui, et vous expliquera comment les r\u00e9soudre, un par un.  <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"seo-problems-101\">Les probl\u00e8mes de r\u00e9f\u00e9rencement : les bases<\/h2>\n\n<p class=\"wp-block-paragraph\">Le r\u00e9f\u00e9rencement naturel peut sembler insurmontable, surtout lorsque les probl\u00e8mes s&rsquo;accumulent sans que l&rsquo;on en identifie clairement la cause. Dans les sections suivantes, nous allons classer les probl\u00e8mes de r\u00e9f\u00e9rencement naturel par cat\u00e9gorie : probl\u00e8mes techniques, sur la page, hors page et locaux, et nous examinerons les difficult\u00e9s les plus courantes dans chacune d&rsquo;entre elles. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"1-technical-seo-problems\">1. Probl\u00e8mes techniques li\u00e9s au r\u00e9f\u00e9rencement naturel (SEO)<\/h3>\n\n<p class=\"wp-block-paragraph\">Les probl\u00e8mes techniques li\u00e9s au r\u00e9f\u00e9rencement passent souvent inaper\u00e7us, mais ont un impact majeur sur le classement. Voici les probl\u00e8mes les plus courants qui freinent votre site. <\/p>\n\n<h4 class=\"wp-block-heading\" id=\"problem-1-crawl-budget-waste-on-low-value-pages\">Probl\u00e8me n\u00b0 1 : gaspillage du budget d&rsquo;exploration sur les pages \u00e0 faible valeur<\/h4>\n\n<p class=\"wp-block-paragraph\">Google attribue \u00e0 chaque site web un \u00ab budget d&rsquo;exploration \u00bb : il s&rsquo;agit en substance du nombre de pages qu&rsquo;il va analyser et indexer au cours d&rsquo;une p\u00e9riode donn\u00e9e. Gaspiller ce budget sur des pages de filtres, des pages de balises ou du contenu dupliqu\u00e9 peut entra\u00eener de graves probl\u00e8mes de r\u00e9f\u00e9rencement naturel (SEO), ce qui peut conduire \u00e0 ce que des pages importantes soient ignor\u00e9es. <br\/><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Causes :<\/strong><\/p>\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items9003241321014247_d8929e-b0:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items9003241321014247_d8929e-b0 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items9003241321014247_d8929e-b0 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items9003241321014247_d8929e-b0 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items9003241321014247_d8929e-b0 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items9003241321014247_d8929e-b0 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-9003241321014247_f8b68c-79 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-9003241321014247_f8b68c-79\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Les sites de commerce \u00e9lectronique dot\u00e9s d&rsquo;une navigation \u00e0 facettes g\u00e9n\u00e8rent des URL \u00e0 la longueur infinie<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-9003241321014247_a6d2af-ad .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-9003241321014247_a6d2af-ad\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Mots-cl\u00e9s, archives d&rsquo;auteur ou pages \u00ab maigres \u00bb en cours d&rsquo;indexation<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-9003241321014247_360dbd-12 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-9003241321014247_360dbd-12\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Une structure de plan du site inad\u00e9quate ou l&rsquo;absence totale de plan du site<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-9003241321014247_f77cea-3a .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-9003241321014247_f77cea-3a\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Aucune utilisation des directives \u00ab canonical \u00bb ou \u00ab <code>noindex<\/code> \u00bb<\/span><\/li>\n<\/ul><\/div>\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id9003241321014247_81fbb2-a8{margin-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-row-layout-id9003241321014247_81fbb2-a8 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id9003241321014247_81fbb2-a8 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id9003241321014247_81fbb2-a8 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-md, 2rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id9003241321014247_81fbb2-a8{border-top-left-radius:12px;border-top-right-radius:12px;border-bottom-right-radius:12px;border-bottom-left-radius:12px;overflow:clip;isolation:isolate;}.kb-row-layout-id9003241321014247_81fbb2-a8 > .kt-row-layout-overlay{border-top-left-radius:12px;border-top-right-radius:12px;border-bottom-right-radius:12px;border-bottom-left-radius:12px;}.kb-row-layout-id9003241321014247_81fbb2-a8{box-shadow:0px 0px 12px 3px rgba(0, 0, 0, 0.2);}.kb-row-layout-id9003241321014247_81fbb2-a8 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id9003241321014247_81fbb2-a8 > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-lg, 3rem);padding-right:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);padding-left:var(--global-kb-spacing-xxs, 0.5rem);grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id9003241321014247_81fbb2-a8 > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-md, 2rem);padding-right:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:var(--global-kb-spacing-md, 2rem);padding-left:var(--global-kb-spacing-xxs, 0.5rem);grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id9003241321014247_81fbb2-a8 alignnone has-theme-palette2-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column9003241321014247_1ae3d4-a8 > .kt-inside-inner-col,.kadence-column9003241321014247_1ae3d4-a8 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column9003241321014247_1ae3d4-a8 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column9003241321014247_1ae3d4-a8 > .kt-inside-inner-col{flex-direction:column;}.kadence-column9003241321014247_1ae3d4-a8 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column9003241321014247_1ae3d4-a8 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column9003241321014247_1ae3d4-a8{position:relative;}@media all and (max-width: 1024px){.kadence-column9003241321014247_1ae3d4-a8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column9003241321014247_1ae3d4-a8 > .kt-inside-inner-col{padding-right:0px;padding-left:0px;flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column9003241321014247_1ae3d4-a8\"><div class=\"kt-inside-inner-col\">\n<h5 class=\"wp-block-heading\" id=\"how-to-fix-it\">Comment y rem\u00e9dier ?<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Utilisez ` <code>robots.txt<\/code> ` pour emp\u00eacher l&rsquo;exploration des chemins non essentiels (par exemple, `\/tags\/`, `\/filters\/`)<\/li>\n\n\n\n<li>Ajouter une \u00ab <code>rel=canonical<\/code> \u00bb concernant les variantes en double renvoyant vers la version principale<\/li>\n\n\n\n<li>V\u00e9rifiez votre plan de site XML afin qu&rsquo;il ne contienne que les pages essentielles<\/li>\n\n\n\n<li>D\u00e9finissez des balises m\u00e9ta \u00ab <code>noindex<\/code> \u00bb sur les pages \u00e0 faible valeur<\/li>\n<\/ul>\n<\/div><\/div>\n\n<\/div><\/div>\n<p class=\"wp-block-paragraph\">La solution commence par la hi\u00e9rarchisation des priorit\u00e9s. Il ne s&rsquo;agit pas de masquer du contenu, mais d&rsquo;amener Google \u00e0 utiliser son temps \u00e0 bon escient. Nettoyez vos plans de site, utilisez des balises canoniques et tirez parti de la directive \u00ab <code>robots.txt<\/code> \u00bb pour bloquer les chemins d&rsquo;exploration superflus.  <\/p>\n\n<h4 class=\"wp-block-heading\" id=\"problem-2-poor-core-web-vitals-especially-on-mobile\">Probl\u00e8me n\u00b0 2 : mauvais indicateurs Core Web Vitals (en particulier sur mobile)<\/h4>\n\n<p class=\"wp-block-paragraph\">La mise \u00e0 jour \u00ab Page Experience \u00bb de Google privil\u00e9gie les sites web rapides et stables. Si votre version mobile est trop lourde, non optimis\u00e9e ou comporte de nombreux d\u00e9calages de mise en page, cela aura un impact n\u00e9gatif sur vos indicateurs Core Web Vitals et sur votre r\u00e9f\u00e9rencement. <\/p>\n<style>.kb-image9003241321014247_9e4dc7-50.kb-image-is-ratio-size, .kb-image9003241321014247_9e4dc7-50 .kb-image-is-ratio-size{max-width:962px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image9003241321014247_9e4dc7-50.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image9003241321014247_9e4dc7-50 .kb-image-is-ratio-size{align-self:unset;}.kb-image9003241321014247_9e4dc7-50{max-width:962px;}.image-is-svg.kb-image9003241321014247_9e4dc7-50{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image9003241321014247_9e4dc7-50 img{width:100%;}.kb-image9003241321014247_9e4dc7-50 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image9003241321014247_9e4dc7-50 size-full\"><img decoding=\"async\" width=\"1000\" height=\"484\" src=\"https:\/\/organixmedia.com\/wp-content\/uploads\/2025\/08\/Bad-Core-Web-Vitals-Data-Signaling-SEO-Problems-for-This-Website-1.webp\" alt=\"Bad Core Web Vitals Data Signaling SEO Problems for This Website\" class=\"kb-img wp-image-9003241321014263\" title=\"Bad Core Web Vitals Data Signaling SEO Problems for This Website\" srcset=\"https:\/\/organixmedia.com\/wp-content\/uploads\/2025\/08\/Bad-Core-Web-Vitals-Data-Signaling-SEO-Problems-for-This-Website-1.webp 1000w, https:\/\/organixmedia.com\/wp-content\/uploads\/2025\/08\/Bad-Core-Web-Vitals-Data-Signaling-SEO-Problems-for-This-Website-1-300x145.webp 300w, https:\/\/organixmedia.com\/wp-content\/uploads\/2025\/08\/Bad-Core-Web-Vitals-Data-Signaling-SEO-Problems-for-This-Website-1-768x372.webp 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\"><strong>Causes :<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Images ou vid\u00e9os non compress\u00e9es sur mobile<\/li>\n\n\n\n<li>Des fichiers JavaScript volumineux qui bloquent l&rsquo;affichage<\/li>\n\n\n\n<li>Les polices s&rsquo;affichent tardivement ou de mani\u00e8re irr\u00e9guli\u00e8re<\/li>\n\n\n\n<li>Pas de chargement diff\u00e9r\u00e9 pour les \u00e9l\u00e9ments visuels<\/li>\n<\/ul>\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id9003241321014247_628987-16{margin-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-row-layout-id9003241321014247_628987-16 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id9003241321014247_628987-16 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id9003241321014247_628987-16 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-md, 2rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id9003241321014247_628987-16{border-top-left-radius:12px;border-top-right-radius:12px;border-bottom-right-radius:12px;border-bottom-left-radius:12px;overflow:clip;isolation:isolate;}.kb-row-layout-id9003241321014247_628987-16 > .kt-row-layout-overlay{border-top-left-radius:12px;border-top-right-radius:12px;border-bottom-right-radius:12px;border-bottom-left-radius:12px;}.kb-row-layout-id9003241321014247_628987-16{box-shadow:0px 0px 12px 3px rgba(0, 0, 0, 0.2);}.kb-row-layout-id9003241321014247_628987-16 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id9003241321014247_628987-16 > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-lg, 3rem);padding-right:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);padding-left:var(--global-kb-spacing-xxs, 0.5rem);grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id9003241321014247_628987-16 > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-md, 2rem);padding-right:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:var(--global-kb-spacing-md, 2rem);padding-left:var(--global-kb-spacing-xxs, 0.5rem);grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id9003241321014247_628987-16 alignnone has-theme-palette2-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column9003241321014247_34b5e8-05 > .kt-inside-inner-col,.kadence-column9003241321014247_34b5e8-05 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column9003241321014247_34b5e8-05 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column9003241321014247_34b5e8-05 > .kt-inside-inner-col{flex-direction:column;}.kadence-column9003241321014247_34b5e8-05 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column9003241321014247_34b5e8-05 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column9003241321014247_34b5e8-05{position:relative;}@media all and (max-width: 1024px){.kadence-column9003241321014247_34b5e8-05 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column9003241321014247_34b5e8-05 > .kt-inside-inner-col{padding-right:0px;padding-left:0px;flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column9003241321014247_34b5e8-05\"><div class=\"kt-inside-inner-col\">\n<h5 class=\"wp-block-heading\" id=\"how-to-fix-it\">Comment y rem\u00e9dier ?<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Compressez et convertissez vos images vers des formats modernes tels que WebP<\/li>\n\n\n\n<li>Utilisez \u00ab <code>loading=lazy<\/code> \u00bb sur les images et les iframes<\/li>\n\n\n\n<li>Diff\u00e9rer ou supprimer les scripts JS non essentiels<\/li>\n\n\n\n<li>Pr\u00e9charger les polices et les styles essentiels<\/li>\n<\/ul>\n<\/div><\/div>\n\n<\/div><\/div>\n<div class=\"wp-block-greenshift-blocks-accordion gs-accordion gspb_accordion-id-gsbp-dae545a\" id=\"gspb_accordion-id-gsbp-dae545a\" >\n<div class=\"wp-block-greenshift-blocks-accordionitem gs-accordion-item gspb_accordionitem-gsbp-3f98a85 gsopen\" id=\"gspb_accordionitem-gsbp-3f98a85\" itemscope><div id=\"gs-trigger-gsbp-dae545a-0\" class=\"gs-accordion-item__title\" aria-expanded=\"true\" role=\"button\" tabindex=\"0\" aria-controls=\"gspb-accordion-item-content-gsbp-3f98a85\"><div class=\"gs-accordion-item__heading\"><\/div><span class=\"iconfortoggle\"><span class=\"gs-iconbefore\"><\/span><span class=\"gs-iconafter\"><\/span><\/span><\/div><div aria-labelledby=\"gs-trigger-gsbp-dae545a-0\" class=\"gs-accordion-item__content\" itemscope id=\"gspb-accordion-item-content-gsbp-3f98a85\" ><div class=\"gs-accordion-item__text\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div><\/div>\n<\/div>\n\n<div class=\"wp-block-greenshift-blocks-accordion gs-accordion gspb_accordion-id-gsbp-c08599c\" id=\"gspb_accordion-id-gsbp-c08599c\" >\n<div class=\"wp-block-greenshift-blocks-accordionitem gs-accordion-item gspb_accordionitem-gsbp-9d3fe1f gsopen\" id=\"gspb_accordionitem-gsbp-9d3fe1f\" itemscope><div id=\"gs-trigger-gsbp-c08599c-0\" class=\"gs-accordion-item__title\" aria-expanded=\"true\" role=\"button\" tabindex=\"0\" aria-controls=\"gspb-accordion-item-content-gsbp-9d3fe1f\"><div class=\"gs-accordion-item__heading\"><\/div><span class=\"iconfortoggle\"><span class=\"gs-iconbefore\"><\/span><span class=\"gs-iconafter\"><\/span><\/span><\/div><div aria-labelledby=\"gs-trigger-gsbp-c08599c-0\" class=\"gs-accordion-item__content\" itemscope id=\"gspb-accordion-item-content-gsbp-9d3fe1f\" ><div class=\"gs-accordion-item__text\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div><\/div>\n<\/div>\n<style>.kt-accordion-id9003241321014247_876e57-7d .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:0px;}.kt-accordion-id9003241321014247_876e57-7d .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-accordion-id9003241321014247_876e57-7d > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top:0px solid #f2f2f2;border-right:0px solid #f2f2f2;border-bottom:0px solid #f2f2f2;border-left:0px solid #f2f2f2;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#f2f2f2;color:#555555;padding-top:10px;padding-right:14px;padding-bottom:10px;padding-left:14px;}.kt-accordion-id9003241321014247_876e57-7d:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id9003241321014247_876e57-7d:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:before{background:#555555;}.kt-accordion-id9003241321014247_876e57-7d:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger{background:#555555;}.kt-accordion-id9003241321014247_876e57-7d:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id9003241321014247_876e57-7d:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:before{background:#f2f2f2;}.kt-accordion-id9003241321014247_876e57-7d > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id9003241321014247_876e57-7d .kt-blocks-accordion-header:focus-visible{color:#444444;background:#eeeeee;border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#eeeeee;border-left-style:solid;}.kt-accordion-id9003241321014247_876e57-7d:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id9003241321014247_876e57-7d:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id9003241321014247_876e57-7d:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion--visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id9003241321014247_876e57-7d:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:#444444;}.kt-accordion-id9003241321014247_876e57-7d:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger, body:not(.hide-focus-outline) .kt-accordion-id9003241321014247_876e57-7d:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger{background:#444444;}.kt-accordion-id9003241321014247_876e57-7d:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id9003241321014247_876e57-7d:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id9003241321014247_876e57-7d:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id9003241321014247_876e57-7d:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:#eeeeee;}.kt-accordion-id9003241321014247_876e57-7d .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id9003241321014247_876e57-7d > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{color:#ffffff;background:#444444;border-top-color:#444444;border-top-style:solid;border-right-color:#444444;border-right-style:solid;border-bottom-color:#444444;border-bottom-style:solid;border-left-color:#444444;border-left-style:solid;}.kt-accordion-id9003241321014247_876e57-7d:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id9003241321014247_876e57-7d:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:#ffffff;}.kt-accordion-id9003241321014247_876e57-7d:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger{background:#ffffff;}.kt-accordion-id9003241321014247_876e57-7d:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id9003241321014247_876e57-7d:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:#444444;}@media all and (max-width: 1024px){.kt-accordion-id9003241321014247_876e57-7d .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;}}@media all and (max-width: 1024px){.kt-accordion-id9003241321014247_876e57-7d > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top:0px solid #f2f2f2;border-right:0px solid #f2f2f2;border-bottom:0px solid #f2f2f2;border-left:0px solid #f2f2f2;}}@media all and (max-width: 1024px){.kt-accordion-id9003241321014247_876e57-7d > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id9003241321014247_876e57-7d .kt-blocks-accordion-header:focus-visible{border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#eeeeee;border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id9003241321014247_876e57-7d .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id9003241321014247_876e57-7d > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:#444444;border-top-style:solid;border-right-color:#444444;border-right-style:solid;border-bottom-color:#444444;border-bottom-style:solid;border-left-color:#444444;border-left-style:solid;}}@media all and (max-width: 767px){.kt-accordion-id9003241321014247_876e57-7d .kt-accordion-inner-wrap{display:block;}.kt-accordion-id9003241321014247_876e57-7d .kt-accordion-inner-wrap .kt-accordion-pane:not(:first-child){margin-top:0px;}.kt-accordion-id9003241321014247_876e57-7d .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;}.kt-accordion-id9003241321014247_876e57-7d > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top:0px solid #f2f2f2;border-right:0px solid #f2f2f2;border-bottom:0px solid #f2f2f2;border-left:0px solid #f2f2f2;}.kt-accordion-id9003241321014247_876e57-7d > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id9003241321014247_876e57-7d .kt-blocks-accordion-header:focus-visible{border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#eeeeee;border-left-style:solid;}.kt-accordion-id9003241321014247_876e57-7d .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id9003241321014247_876e57-7d > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:#444444;border-top-style:solid;border-right-color:#444444;border-right-style:solid;border-bottom-color:#444444;border-bottom-style:solid;border-left-color:#444444;border-left-style:solid;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id9003241321014247_876e57-7d kt-accordion-has-2-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-basic kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"0\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-1 kt-pane9003241321014247_7a5a90-15\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Comment r\u00e9soudre les probl\u00e8mes li\u00e9s aux Core Web Vitals \u00e0 l&rsquo;aide de WP Rocket<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p class=\"wp-block-paragraph\">1. Compressez et convertissez les images dans des formats modernes tels que WebP<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>WP Rocket ne convertit pas directement les images au format WebP, mais s&rsquo;int\u00e8gre parfaitement \u00e0 des outils tels <strong>qu&rsquo;Imagify<\/strong> (\u00e9galement d\u00e9velopp\u00e9 par les cr\u00e9ateurs de WP Rocket) pour :\n<ul class=\"wp-block-list\">\n<li>Compresser automatiquement les images<\/li>\n\n\n\n<li>Convertissez-les au format WebP<\/li>\n\n\n\n<li>Proposer le format WebP de mani\u00e8re conditionnelle, en fonction de la prise en charge par le navigateur<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">2. Utilisez la balise \u00ab <code>loading=lazy<\/code> \u00bb pour les images et les iframes<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>WP Rocket active le chargement diff\u00e9r\u00e9 (LazyLoad) par d\u00e9faut pour :\n<ul class=\"wp-block-list\">\n<li>Images<\/li>\n\n\n\n<li>Iframes<\/li>\n\n\n\n<li>Vid\u00e9os<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Pour activer ou v\u00e9rifier :\n<ul class=\"wp-block-list\">\n<li>Acc\u00e9dez \u00e0 <strong>WP Rocket \u2192 M\u00e9dias<\/strong><\/li>\n\n\n\n<li>Activez <strong>le chargement diff\u00e9r\u00e9 (LazyLoad) pour les images<\/strong> et <strong>les iframes\/vid\u00e9os<\/strong><\/li>\n\n\n\n<li>Vous pouvez, si vous le souhaitez, d\u00e9sactiver le chargement diff\u00e9r\u00e9 (LazyLoad) pour les images situ\u00e9es au-dessus de la ligne de flottaison (logo, image d&rsquo;en-t\u00eate) afin d&rsquo;\u00e9viter les probl\u00e8mes de CLS.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. Diff\u00e9rez ou supprimez les scripts JS non essentiels<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>WP Rocket offre une optimisation JavaScript tr\u00e8s performante :\n<ul class=\"wp-block-list\">\n<li><strong>Retarder l&rsquo;ex\u00e9cution du JavaScript<\/strong> en attendant une interaction de l&rsquo;utilisateur<\/li>\n\n\n\n<li><strong>Diff\u00e9rer le chargement<\/strong> des scripts <strong>JavaScript<\/strong> non essentiels<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Pour activer :\n<ul class=\"wp-block-list\">\n<li>Acc\u00e9dez \u00e0 <strong>WP Rocket \u2192 Optimisation des fichiers<\/strong><\/li>\n\n\n\n<li>Dans la section \u00ab <strong>Fichiers JavaScript<\/strong> \u00bb, cochez :\n<ul class=\"wp-block-list\">\n<li><strong>Charger JavaScript de mani\u00e8re diff\u00e9r\u00e9e<\/strong><\/li>\n\n\n\n<li><strong>Retarder l&rsquo;ex\u00e9cution de JavaScript<\/strong><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Vous pouvez exclure certains scripts du d\u00e9lai d&rsquo;ex\u00e9cution s&rsquo;ils posent des probl\u00e8mes<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n<hr class=\"wp-block-separator has-text-color has-theme-palette-8-color has-alpha-channel-opacity has-theme-palette-8-background-color has-background is-style-default\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--50)\"\/>\n<style>.kb-image9003241321014247_718c3e-29.kb-image-is-ratio-size, .kb-image9003241321014247_718c3e-29 .kb-image-is-ratio-size{max-width:901px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image9003241321014247_718c3e-29.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image9003241321014247_718c3e-29 .kb-image-is-ratio-size{align-self:unset;}.kb-image9003241321014247_718c3e-29{max-width:901px;}.image-is-svg.kb-image9003241321014247_718c3e-29{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image9003241321014247_718c3e-29 img{width:100%;}.kb-image9003241321014247_718c3e-29 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image9003241321014247_718c3e-29 size-full\"><img decoding=\"async\" width=\"1000\" height=\"530\" src=\"https:\/\/organixmedia.com\/wp-content\/uploads\/2025\/08\/wp-rocket-settings-for-lazy-loading-on-a-website-as-a-tool-to-prevent-technical-SEO-problems.webp\" alt=\"\" class=\"kb-img wp-image-9003241321014280\" srcset=\"https:\/\/organixmedia.com\/wp-content\/uploads\/2025\/08\/wp-rocket-settings-for-lazy-loading-on-a-website-as-a-tool-to-prevent-technical-SEO-problems.webp 1000w, https:\/\/organixmedia.com\/wp-content\/uploads\/2025\/08\/wp-rocket-settings-for-lazy-loading-on-a-website-as-a-tool-to-prevent-technical-SEO-problems-300x159.webp 300w, https:\/\/organixmedia.com\/wp-content\/uploads\/2025\/08\/wp-rocket-settings-for-lazy-loading-on-a-website-as-a-tool-to-prevent-technical-SEO-problems-768x407.webp 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Le mobile n&rsquo;est plus une option. C&rsquo;est d\u00e9sormais la norme. Un site surcharg\u00e9 peut fonctionner sur un ordinateur de bureau, mais sur mobile, il devient un v\u00e9ritable cauchemar pour l&rsquo;utilisateur. Accordez \u00e0 la performance mobile toute l&rsquo;importance qu&rsquo;elle m\u00e9rite.   <\/p>\n\n<h4 class=\"wp-block-heading\" id=\"problem-3-javascript-rendering-blocks-indexing\">Probl\u00e8me n\u00b0 3 : le rendu JavaScript emp\u00eache l&rsquo;indexation<\/h4>\n\n<p class=\"wp-block-paragraph\">Les sites modernes utilisent <a href=\"https:\/\/www.techmagnate.com\/blog\/top-javascript-frameworks-for-seo-friendly-websites\/\" target=\"_blank\" rel=\"noopener\">des frameworks JavaScript<\/a> tels que React ou Vue. Bien qu&rsquo;ils permettent de cr\u00e9er des interfaces \u00e9l\u00e9gantes, ils peuvent compliquer la t\u00e2che de Googlebot, en particulier si votre contenu n\u00e9cessite une interaction de l&rsquo;utilisateur pour s&rsquo;afficher. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Causes :<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Le rendu c\u00f4t\u00e9 client ralentit le chargement du contenu<\/li>\n\n\n\n<li>Chargement diff\u00e9r\u00e9 des composants de la page<\/li>\n\n\n\n<li>Pas de contenu de secours pour les utilisateurs ne disposant pas de JavaScript<\/li>\n\n\n\n<li>Balises \u00ab <code>&lt;noscript&gt;<\/code> \u00bb manquantes<\/li>\n<\/ul>\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id9003241321014247_3a8050-3d{margin-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-row-layout-id9003241321014247_3a8050-3d > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id9003241321014247_3a8050-3d > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id9003241321014247_3a8050-3d > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-md, 2rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id9003241321014247_3a8050-3d{border-top-left-radius:12px;border-top-right-radius:12px;border-bottom-right-radius:12px;border-bottom-left-radius:12px;overflow:clip;isolation:isolate;}.kb-row-layout-id9003241321014247_3a8050-3d > .kt-row-layout-overlay{border-top-left-radius:12px;border-top-right-radius:12px;border-bottom-right-radius:12px;border-bottom-left-radius:12px;}.kb-row-layout-id9003241321014247_3a8050-3d{box-shadow:0px 0px 12px 3px rgba(0, 0, 0, 0.2);}.kb-row-layout-id9003241321014247_3a8050-3d > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id9003241321014247_3a8050-3d > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-lg, 3rem);padding-right:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);padding-left:var(--global-kb-spacing-xxs, 0.5rem);grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id9003241321014247_3a8050-3d > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-md, 2rem);padding-right:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:var(--global-kb-spacing-md, 2rem);padding-left:var(--global-kb-spacing-xxs, 0.5rem);grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id9003241321014247_3a8050-3d alignnone has-theme-palette2-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column9003241321014247_c4e1d3-67 > .kt-inside-inner-col,.kadence-column9003241321014247_c4e1d3-67 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column9003241321014247_c4e1d3-67 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column9003241321014247_c4e1d3-67 > .kt-inside-inner-col{flex-direction:column;}.kadence-column9003241321014247_c4e1d3-67 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column9003241321014247_c4e1d3-67 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column9003241321014247_c4e1d3-67{position:relative;}@media all and (max-width: 1024px){.kadence-column9003241321014247_c4e1d3-67 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column9003241321014247_c4e1d3-67 > .kt-inside-inner-col{padding-right:0px;padding-left:0px;flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column9003241321014247_c4e1d3-67\"><div class=\"kt-inside-inner-col\">\n<h5 class=\"wp-block-heading\" id=\"how-to-fix-it\">Comment y rem\u00e9dier ?<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Utilisez le rendu c\u00f4t\u00e9 serveur (SSR) ou la g\u00e9n\u00e9ration statique dans la mesure du possible<\/li>\n\n\n\n<li>Analysez les chemins de rendu \u00e0 l&rsquo;aide de la fonctionnalit\u00e9 \u00ab Afficher la page explor\u00e9e \u00bb de Google Search Console<\/li>\n\n\n\n<li>Ajoutez du contenu \u00ab <code>&lt;noscript&gt;<\/code> \u00bb aux blocs de contenu essentiels<\/li>\n\n\n\n<li>Testez-le \u00e0 l&rsquo;aide des outils \u00ab Compatibilit\u00e9 mobile \u00bb et \u00ab R\u00e9sultats enrichis \u00bb de Google<\/li>\n<\/ul>\n<\/div><\/div>\n\n<\/div><\/div>\n<p class=\"wp-block-paragraph\">Google g\u00e8re mieux le JavaScript qu&rsquo;auparavant, mais ce n&rsquo;est pas encore parfait. Si votre contenu principal est masqu\u00e9 par du JavaScript, c&rsquo;est comme s&rsquo;il n&rsquo;existait pas. Le SSR ou les frameworks hybrides tels que Next.js peuvent r\u00e9soudre ce probl\u00e8me efficacement.  <\/p>\n\n<h4 class=\"wp-block-heading\" id=\"problem-4-disorganized-internal-linking\">Probl\u00e8me n\u00b0 4 : maillage interne d\u00e9sorganis\u00e9<\/h4>\n\n<p class=\"wp-block-paragraph\">Les liens internes aident les moteurs de recherche \u00e0 comprendre la structure du site et \u00e0 r\u00e9partir l&rsquo;autorit\u00e9. Si vos pages sont isol\u00e9es ou ne renvoient qu&rsquo;\u00e0 la page d&rsquo;accueil, vous cr\u00e9ez des probl\u00e8mes de r\u00e9f\u00e9rencement qui limitent votre potentiel de classement. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Causes :<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Absence de centres de contenu ou de pages piliers<\/li>\n\n\n\n<li>Absence de strat\u00e9gie de liens entre les articles de blog<\/li>\n\n\n\n<li>Recours excessif aux menus de navigation au d\u00e9triment des liens contextuels<\/li>\n<\/ul>\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id9003241321014247_87cc23-15{margin-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-row-layout-id9003241321014247_87cc23-15 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id9003241321014247_87cc23-15 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id9003241321014247_87cc23-15 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-md, 2rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id9003241321014247_87cc23-15{border-top-left-radius:12px;border-top-right-radius:12px;border-bottom-right-radius:12px;border-bottom-left-radius:12px;overflow:clip;isolation:isolate;}.kb-row-layout-id9003241321014247_87cc23-15 > .kt-row-layout-overlay{border-top-left-radius:12px;border-top-right-radius:12px;border-bottom-right-radius:12px;border-bottom-left-radius:12px;}.kb-row-layout-id9003241321014247_87cc23-15{box-shadow:0px 0px 12px 3px rgba(0, 0, 0, 0.2);}.kb-row-layout-id9003241321014247_87cc23-15 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id9003241321014247_87cc23-15 > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-lg, 3rem);padding-right:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);padding-left:var(--global-kb-spacing-xxs, 0.5rem);grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id9003241321014247_87cc23-15 > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-md, 2rem);padding-right:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:var(--global-kb-spacing-md, 2rem);padding-left:var(--global-kb-spacing-xxs, 0.5rem);grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id9003241321014247_87cc23-15 alignnone has-theme-palette2-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column9003241321014247_aa801e-ff > .kt-inside-inner-col,.kadence-column9003241321014247_aa801e-ff > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column9003241321014247_aa801e-ff > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column9003241321014247_aa801e-ff > .kt-inside-inner-col{flex-direction:column;}.kadence-column9003241321014247_aa801e-ff > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column9003241321014247_aa801e-ff > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column9003241321014247_aa801e-ff{position:relative;}@media all and (max-width: 1024px){.kadence-column9003241321014247_aa801e-ff > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column9003241321014247_aa801e-ff > .kt-inside-inner-col{padding-right:0px;padding-left:0px;flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column9003241321014247_aa801e-ff\"><div class=\"kt-inside-inner-col\">\n<h5 class=\"wp-block-heading\" id=\"how-to-fix-it\">Comment y rem\u00e9dier ?<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Utilisez des outils d&rsquo;exploration tels que Screaming Frog pour rep\u00e9rer les pages orphelines<\/li>\n\n\n\n<li>Cr\u00e9ez des groupes th\u00e9matiques \u00e0 l&rsquo;aide de mod\u00e8les de contenu de type \u00ab hub-and-spoke \u00bb<\/li>\n\n\n\n<li>Ajoutez des liens internes dans les introductions, les conclusions et le corps des articles de blog<\/li>\n\n\n\n<li>Veillez \u00e0 ce que chaque page ne soit pas \u00e0 plus de 3 clics de la page d&rsquo;accueil<\/li>\n<\/ul>\n<\/div><\/div>\n\n<\/div><\/div>\n<p class=\"wp-block-paragraph\">Les liens internes constituent le r\u00e9seau \u00e9lectrique de votre r\u00e9f\u00e9rencement naturel. Sans eux, vos pages restent invisibles tant pour Google que pour les utilisateurs. Int\u00e9grez la cr\u00e9ation de liens \u00e0 votre processus de cr\u00e9ation de contenu, et n\u2019en faites pas une \u00e9tape secondaire. Voici l\u2019une de nos strat\u00e9gies en mati\u00e8re de liens internes : prenez-la comme exemple, mettez-la en \u0153uvre, et vous nous en remercierez plus tard !   <\/p>\n<style>.kb-image9003241321014247_92989d-b8.kb-image-is-ratio-size, .kb-image9003241321014247_92989d-b8 .kb-image-is-ratio-size{max-width:914px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image9003241321014247_92989d-b8.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image9003241321014247_92989d-b8 .kb-image-is-ratio-size{align-self:unset;}.kb-image9003241321014247_92989d-b8{max-width:914px;}.image-is-svg.kb-image9003241321014247_92989d-b8{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image9003241321014247_92989d-b8 img{width:100%;}.kb-image9003241321014247_92989d-b8 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image9003241321014247_92989d-b8 size-full\"><img decoding=\"async\" width=\"2385\" height=\"2560\" src=\"https:\/\/organixmedia.com\/wp-content\/uploads\/2024\/01\/Topical-Map-Language-scaled.jpg\" alt=\"\" class=\"kb-img wp-image-9003241321009031\" srcset=\"https:\/\/organixmedia.com\/wp-content\/uploads\/2024\/01\/Topical-Map-Language-scaled.jpg 2385w, https:\/\/organixmedia.com\/wp-content\/uploads\/2024\/01\/Topical-Map-Language-279x300.jpg 279w, https:\/\/organixmedia.com\/wp-content\/uploads\/2024\/01\/Topical-Map-Language-954x1024.jpg 954w, https:\/\/organixmedia.com\/wp-content\/uploads\/2024\/01\/Topical-Map-Language-768x824.jpg 768w, https:\/\/organixmedia.com\/wp-content\/uploads\/2024\/01\/Topical-Map-Language-1431x1536.jpg 1431w, https:\/\/organixmedia.com\/wp-content\/uploads\/2024\/01\/Topical-Map-Language-1908x2048.jpg 1908w\" sizes=\"(max-width: 2385px) 100vw, 2385px\" \/><\/figure>\n\n<h3 class=\"wp-block-heading\" id=\"2-on-page-seo-problems\">2. Probl\u00e8mes de r\u00e9f\u00e9rencement sur la page<\/h3>\n\n<p class=\"wp-block-paragraph\">Le r\u00e9f\u00e9rencement sur page (SEO on-page) est le point de rencontre entre le contenu et la structure, et la moindre erreur en mati\u00e8re de r\u00e9f\u00e9rencement peut avoir de graves cons\u00e9quences. Examinons les probl\u00e8mes les plus courants qui affectent la pertinence, la lisibilit\u00e9 et le classement. <\/p>\n\n<h4 class=\"wp-block-heading\" id=\"problem-1-keyword-over-optimization\">Probl\u00e8me n\u00b0 1 : sur-optimisation des mots-cl\u00e9s<\/h4>\n\n<p class=\"wp-block-paragraph\">Vous ciblez les bons mots-cl\u00e9s, mais on a l&rsquo;impression que vous les hurlez \u00e0 Google. Une utilisation excessive des mots-cl\u00e9s peut nuire \u00e0 l&rsquo;exp\u00e9rience utilisateur et entra\u00eener des p\u00e9nalit\u00e9s de r\u00e9f\u00e9rencement. <\/p>\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items9003241321014247_39dd83-e5:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items9003241321014247_39dd83-e5 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items9003241321014247_39dd83-e5 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items9003241321014247_39dd83-e5 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items9003241321014247_39dd83-e5 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items9003241321014247_39dd83-e5 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-9003241321014247_11c0f8-e9 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-9003241321014247_11c0f8-e9\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Phrase trop optimis\u00e9e (probl\u00e9matique) : \u00ab Apprenez le r\u00e9f\u00e9rencement naturel gr\u00e2ce \u00e0 notre formation qui aborde les strat\u00e9gies de r\u00e9f\u00e9rencement naturel permettant de r\u00e9ussir dans le paysage actuel du r\u00e9f\u00e9rencement naturel. \u00bb  <\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-9003241321014247_cab757-61 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-9003241321014247_cab757-61\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Phrase optimis\u00e9e naturellement (version corrig\u00e9e) : \u00ab D\u00e9couvrez comment am\u00e9liorer votre r\u00e9f\u00e9rencement gr\u00e2ce \u00e0 notre formation au r\u00e9f\u00e9rencement naturel anim\u00e9e par des experts, con\u00e7ue pour vous enseigner des strat\u00e9gies modernes qui fonctionnent r\u00e9ellement. \u00bb<\/span><\/li>\n<\/ul><\/div>\n\n<p class=\"wp-block-paragraph\">Les moteurs de recherche sont suffisamment intelligents pour reconna\u00eetre le contexte, les synonymes et la pertinence th\u00e9matique. L&rsquo;utilisation excessive d&rsquo;un mot-cl\u00e9 trahit un manque de strat\u00e9gie, tandis qu&rsquo;une phrase r\u00e9dig\u00e9e de mani\u00e8re naturelle t\u00e9moigne d&rsquo;une expertise, d&rsquo;une autorit\u00e9 et d&rsquo;une approche centr\u00e9e sur l&rsquo;utilisateur \u2014 autant d&rsquo;\u00e9l\u00e9ments essentiels pour r\u00e9pondre aux attentes de Google en mati\u00e8re d&rsquo;E-E-A-T. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Causes :<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Mots-cl\u00e9s en correspondance exacte utilis\u00e9s dans chaque balise H2 et chaque paragraphe<\/li>\n\n\n\n<li>Ne pas tenir compte des variantes naturelles ou des synonymes<\/li>\n\n\n\n<li>\u00c9crire pour des robots plut\u00f4t que pour des humains<\/li>\n<\/ul>\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id9003241321014247_e0cf26-5f{margin-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-row-layout-id9003241321014247_e0cf26-5f > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id9003241321014247_e0cf26-5f > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id9003241321014247_e0cf26-5f > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-md, 2rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id9003241321014247_e0cf26-5f{border-top-left-radius:12px;border-top-right-radius:12px;border-bottom-right-radius:12px;border-bottom-left-radius:12px;overflow:clip;isolation:isolate;}.kb-row-layout-id9003241321014247_e0cf26-5f > .kt-row-layout-overlay{border-top-left-radius:12px;border-top-right-radius:12px;border-bottom-right-radius:12px;border-bottom-left-radius:12px;}.kb-row-layout-id9003241321014247_e0cf26-5f{box-shadow:0px 0px 12px 3px rgba(0, 0, 0, 0.2);}.kb-row-layout-id9003241321014247_e0cf26-5f{background-color:rgba(46,191,165,0.84);}.kb-row-layout-id9003241321014247_e0cf26-5f > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id9003241321014247_e0cf26-5f > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-lg, 3rem);padding-right:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);padding-left:var(--global-kb-spacing-xxs, 0.5rem);grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id9003241321014247_e0cf26-5f > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-md, 2rem);padding-right:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:var(--global-kb-spacing-md, 2rem);padding-left:var(--global-kb-spacing-xxs, 0.5rem);grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id9003241321014247_e0cf26-5f alignnone kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column9003241321014247_bc38b8-53 > .kt-inside-inner-col,.kadence-column9003241321014247_bc38b8-53 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column9003241321014247_bc38b8-53 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column9003241321014247_bc38b8-53 > .kt-inside-inner-col{flex-direction:column;}.kadence-column9003241321014247_bc38b8-53 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column9003241321014247_bc38b8-53 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column9003241321014247_bc38b8-53{position:relative;}@media all and (max-width: 1024px){.kadence-column9003241321014247_bc38b8-53 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column9003241321014247_bc38b8-53 > .kt-inside-inner-col{padding-right:0px;padding-left:0px;flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column9003241321014247_bc38b8-53\"><div class=\"kt-inside-inner-col\">\n<h5 class=\"wp-block-heading\" id=\"how-to-fix-it\">Comment y rem\u00e9dier ?<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Utilisez des mots-cl\u00e9s s\u00e9mantiquement li\u00e9s (LSI) et des groupes th\u00e9matiques<\/li>\n\n\n\n<li>Concentrez-vous sur la r\u00e9ponse \u00e0 l&rsquo;intention de l&rsquo;internaute, et non pas simplement sur la r\u00e9p\u00e9tition de mots-cl\u00e9s<\/li>\n\n\n\n<li>\u00c9vitez de vous focaliser sur la densit\u00e9 des mots-cl\u00e9s ; privil\u00e9giez une lisibilit\u00e9 naturelle.<\/li>\n<\/ul>\n<\/div><\/div>\n\n<\/div><\/div>\n<p class=\"wp-block-paragraph\">Tout est question d&rsquo;\u00e9quilibre. Le ciblage par mots-cl\u00e9s repose sur la pertinence, et non sur la r\u00e9p\u00e9tition. Google utilise le traitement du langage naturel (NLP) pour comprendre le contenu ; veillez donc \u00e0 vous exprimer comme un \u00eatre humain, avec un objectif pr\u00e9cis, et non comme un robot de spam. Sinon, vous risquez de rencontrer de graves probl\u00e8mes de r\u00e9f\u00e9rencement avec Google.  <\/p>\n\n<h4 class=\"wp-block-heading\" id=\"problem-2-ai-flavored-thin-content\">Probl\u00e8me n\u00b0 2 : un contenu superficiel \u00ab \u00e0 la sauce IA \u00bb<\/h4>\n\n<p class=\"wp-block-paragraph\">Les outils d&rsquo;IA facilitent la cr\u00e9ation de contenu. Mais Google et les utilisateurs en ont assez de ces articles toujours identiques, qui ne pr\u00e9sentent aucune valeur ajout\u00e9e ni aucun point de vue original. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Causes :<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Utilisation d&rsquo;outils d&rsquo;IA sans modification ni intervention humaine<\/li>\n\n\n\n<li>Aucune donn\u00e9e, aucun exemple ni aucune exp\u00e9rience personnelle<\/li>\n\n\n\n<li>Des explications superficielles, d\u00e9pourvues de profondeur<\/li>\n<\/ul>\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id9003241321014247_d390f2-ee{margin-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-row-layout-id9003241321014247_d390f2-ee > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id9003241321014247_d390f2-ee > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id9003241321014247_d390f2-ee > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-md, 2rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id9003241321014247_d390f2-ee{border-top-left-radius:12px;border-top-right-radius:12px;border-bottom-right-radius:12px;border-bottom-left-radius:12px;overflow:clip;isolation:isolate;}.kb-row-layout-id9003241321014247_d390f2-ee > .kt-row-layout-overlay{border-top-left-radius:12px;border-top-right-radius:12px;border-bottom-right-radius:12px;border-bottom-left-radius:12px;}.kb-row-layout-id9003241321014247_d390f2-ee{box-shadow:0px 0px 12px 3px rgba(0, 0, 0, 0.2);}.kb-row-layout-id9003241321014247_d390f2-ee{background-color:rgba(46,191,165,0.84);}.kb-row-layout-id9003241321014247_d390f2-ee > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id9003241321014247_d390f2-ee > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-lg, 3rem);padding-right:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);padding-left:var(--global-kb-spacing-xxs, 0.5rem);grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id9003241321014247_d390f2-ee > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-md, 2rem);padding-right:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:var(--global-kb-spacing-md, 2rem);padding-left:var(--global-kb-spacing-xxs, 0.5rem);grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id9003241321014247_d390f2-ee alignnone kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column9003241321014247_fd7538-1e > .kt-inside-inner-col,.kadence-column9003241321014247_fd7538-1e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column9003241321014247_fd7538-1e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column9003241321014247_fd7538-1e > .kt-inside-inner-col{flex-direction:column;}.kadence-column9003241321014247_fd7538-1e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column9003241321014247_fd7538-1e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column9003241321014247_fd7538-1e{position:relative;}@media all and (max-width: 1024px){.kadence-column9003241321014247_fd7538-1e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column9003241321014247_fd7538-1e > .kt-inside-inner-col{padding-right:0px;padding-left:0px;flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column9003241321014247_fd7538-1e\"><div class=\"kt-inside-inner-col\">\n<h5 class=\"wp-block-heading\" id=\"how-to-fix-it\">Comment y rem\u00e9dier ?<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ajoutez des t\u00e9moignages personnels, des citations d&rsquo;experts ou des donn\u00e9es clients<\/li>\n\n\n\n<li>Int\u00e9grez des travaux de recherche originaux ou des \u00e9tudes de cas<\/li>\n\n\n\n<li>\u00c9laborez du contenu en vous appuyant sur les crit\u00e8res EEAT : expertise, exp\u00e9rience, cr\u00e9dibilit\u00e9 et confiance<\/li>\n<\/ul>\n<\/div><\/div>\n\n<\/div><\/div>\n<p class=\"wp-block-paragraph\">Ne vous contentez pas de \u00ab cr\u00e9er du contenu \u00bb. Participez au d\u00e9bat. Si votre contenu n&rsquo;apporte rien, n&rsquo;inspire pas ou ne guide pas, il ne restera pas longtemps bien class\u00e9.  <\/p>\n\n<h4 class=\"wp-block-heading\" id=\"problem-3-shallow-topical-coverage\">Probl\u00e8me n\u00b0 3 : une approche superficielle des th\u00e8mes abord\u00e9s<\/h4>\n\n<p class=\"wp-block-paragraph\">Vous avez publi\u00e9 un article de blog intitul\u00e9 \u00ab Comment am\u00e9liorer le r\u00e9f\u00e9rencement naturel \u00bb, mais il ne comporte ni sous-th\u00e8mes ni approfondissements. Ce type de traitement superficiel pose des probl\u00e8mes de r\u00e9f\u00e9rencement naturel, car Google recherche une expertise sur le sujet, et non des propos creux. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Causes :<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Aucun contenu d&rsquo;accompagnement ni aucun ensemble de contenus<\/li>\n\n\n\n<li>Aborder des th\u00e8mes g\u00e9n\u00e9raux sans entrer dans les d\u00e9tails<\/li>\n\n\n\n<li>Absence de liens internes ou de structure par cat\u00e9gories<\/li>\n<\/ul>\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id9003241321014247_2066bf-87{margin-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-row-layout-id9003241321014247_2066bf-87 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id9003241321014247_2066bf-87 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id9003241321014247_2066bf-87 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-md, 2rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id9003241321014247_2066bf-87{border-top-left-radius:12px;border-top-right-radius:12px;border-bottom-right-radius:12px;border-bottom-left-radius:12px;overflow:clip;isolation:isolate;}.kb-row-layout-id9003241321014247_2066bf-87 > .kt-row-layout-overlay{border-top-left-radius:12px;border-top-right-radius:12px;border-bottom-right-radius:12px;border-bottom-left-radius:12px;}.kb-row-layout-id9003241321014247_2066bf-87{box-shadow:0px 0px 12px 3px rgba(0, 0, 0, 0.2);}.kb-row-layout-id9003241321014247_2066bf-87{background-color:rgba(46,191,165,0.84);}.kb-row-layout-id9003241321014247_2066bf-87 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id9003241321014247_2066bf-87 > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-lg, 3rem);padding-right:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);padding-left:var(--global-kb-spacing-xxs, 0.5rem);grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id9003241321014247_2066bf-87 > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-md, 2rem);padding-right:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:var(--global-kb-spacing-md, 2rem);padding-left:var(--global-kb-spacing-xxs, 0.5rem);grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id9003241321014247_2066bf-87 alignnone kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column9003241321014247_b8ea90-5a > .kt-inside-inner-col,.kadence-column9003241321014247_b8ea90-5a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column9003241321014247_b8ea90-5a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column9003241321014247_b8ea90-5a > .kt-inside-inner-col{flex-direction:column;}.kadence-column9003241321014247_b8ea90-5a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column9003241321014247_b8ea90-5a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column9003241321014247_b8ea90-5a{position:relative;}@media all and (max-width: 1024px){.kadence-column9003241321014247_b8ea90-5a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column9003241321014247_b8ea90-5a > .kt-inside-inner-col{padding-right:0px;padding-left:0px;flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column9003241321014247_b8ea90-5a\"><div class=\"kt-inside-inner-col\">\n<h5 class=\"wp-block-heading\" id=\"how-to-fix-it\">Comment y rem\u00e9dier ?<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>D\u00e9veloppez des groupes de mots-cl\u00e9s : par exemple, de \u00ab SEO \u00bb \u2192 \u00ab SEO technique \u00bb \u2192 \u00ab Budget d&rsquo;exploration \u00bb<\/li>\n\n\n\n<li>Utilisez des liens internes pour relier les sujets connexes<\/li>\n\n\n\n<li>\u00c9tudiez les th\u00e8mes abord\u00e9s par vos concurrents et comblez les lacunes<\/li>\n<\/ul>\n<\/div><\/div>\n\n<\/div><\/div><style>.kb-image9003241321014247_060ba5-57.kb-image-is-ratio-size, .kb-image9003241321014247_060ba5-57 .kb-image-is-ratio-size{max-width:894px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image9003241321014247_060ba5-57.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image9003241321014247_060ba5-57 .kb-image-is-ratio-size{align-self:unset;}.kb-image9003241321014247_060ba5-57{max-width:894px;}.image-is-svg.kb-image9003241321014247_060ba5-57{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image9003241321014247_060ba5-57 img{width:100%;}.kb-image9003241321014247_060ba5-57 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image9003241321014247_060ba5-57 size-full\"><img decoding=\"async\" width=\"1000\" height=\"494\" src=\"https:\/\/organixmedia.com\/wp-content\/uploads\/2025\/08\/topical-map-in-SEO-.webp\" alt=\"\" class=\"kb-img wp-image-9003241321014248\" srcset=\"https:\/\/organixmedia.com\/wp-content\/uploads\/2025\/08\/topical-map-in-SEO-.webp 1000w, https:\/\/organixmedia.com\/wp-content\/uploads\/2025\/08\/topical-map-in-SEO--300x148.webp 300w, https:\/\/organixmedia.com\/wp-content\/uploads\/2025\/08\/topical-map-in-SEO--768x379.webp 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Comme vous pouvez le voir sur la capture d&rsquo;\u00e9cran ci-dessus, notre contenu s&rsquo;articule autour d&rsquo;une carte th\u00e9matique. Chaque th\u00e8me est consid\u00e9r\u00e9 comme un pilier, sous lequel se trouvent des sous-piliers, et parfois, sous ces sous-piliers, des sous-sous-piliers qui les d\u00e9composent davantage afin de couvrir tous les aspects d&rsquo;un th\u00e8me donn\u00e9. <\/strong><\/p>\n<\/blockquote>\n\n<p class=\"wp-block-paragraph\">Une approche large mais sans profondeur est un signal d&rsquo;alerte. Traitez les sujets de mani\u00e8re exhaustive ou ne les abordez pas du tout. Google privil\u00e9gie la profondeur, et non la densit\u00e9.  <\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-medium-font-size wp-block-paragraph\"><em>\u00ab Si vous ne faites qu\u2019effleurer un sujet, ne vous attendez pas \u00e0 ce que Google aille plus loin \u00e0 votre place. \u00bb \u2013 Kathleen Jones<\/em>, cofondatrice et directrice des op\u00e9rations chez Organix Media<\/p>\n<\/blockquote>\n\n<h4 class=\"wp-block-heading\" id=\"problem-4-meta-tags-misaligned-with-search-intent\">Probl\u00e8me n\u00b0 4 : balises m\u00e9ta non adapt\u00e9es \u00e0 l&rsquo;intention de recherche<\/h4>\n\n<p class=\"wp-block-paragraph\">Votre contenu est de bonne qualit\u00e9, mais votre balise de titre semble trop g\u00e9n\u00e9rique, ce qui nuit consid\u00e9rablement \u00e0 votre <a href=\"https:\/\/www.investopedia.com\/terms\/c\/clickthroughrates.asp\" target=\"_blank\" rel=\"noopener\">taux de clics<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Causes :<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Titres et descriptions m\u00e9ta vagues ou destin\u00e9s \u00e0 attirer les clics<\/li>\n\n\n\n<li>Balises mal adapt\u00e9es (par exemple, un ton commercial pour des requ\u00eates d&rsquo;information)<\/li>\n\n\n\n<li>M\u00e9tadonn\u00e9es en double sur plusieurs pages<\/li>\n<\/ul>\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id9003241321014247_11b7bb-c0{margin-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-row-layout-id9003241321014247_11b7bb-c0 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id9003241321014247_11b7bb-c0 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id9003241321014247_11b7bb-c0 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-md, 2rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id9003241321014247_11b7bb-c0{border-top-left-radius:12px;border-top-right-radius:12px;border-bottom-right-radius:12px;border-bottom-left-radius:12px;overflow:clip;isolation:isolate;}.kb-row-layout-id9003241321014247_11b7bb-c0 > .kt-row-layout-overlay{border-top-left-radius:12px;border-top-right-radius:12px;border-bottom-right-radius:12px;border-bottom-left-radius:12px;}.kb-row-layout-id9003241321014247_11b7bb-c0{box-shadow:0px 0px 12px 3px rgba(0, 0, 0, 0.2);}.kb-row-layout-id9003241321014247_11b7bb-c0{background-color:rgba(46,191,165,0.84);}.kb-row-layout-id9003241321014247_11b7bb-c0 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id9003241321014247_11b7bb-c0 > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-lg, 3rem);padding-right:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);padding-left:var(--global-kb-spacing-xxs, 0.5rem);grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id9003241321014247_11b7bb-c0 > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-md, 2rem);padding-right:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:var(--global-kb-spacing-md, 2rem);padding-left:var(--global-kb-spacing-xxs, 0.5rem);grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id9003241321014247_11b7bb-c0 alignnone kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column9003241321014247_834df9-30 > .kt-inside-inner-col,.kadence-column9003241321014247_834df9-30 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column9003241321014247_834df9-30 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column9003241321014247_834df9-30 > .kt-inside-inner-col{flex-direction:column;}.kadence-column9003241321014247_834df9-30 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column9003241321014247_834df9-30 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column9003241321014247_834df9-30{position:relative;}@media all and (max-width: 1024px){.kadence-column9003241321014247_834df9-30 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column9003241321014247_834df9-30 > .kt-inside-inner-col{padding-right:0px;padding-left:0px;flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column9003241321014247_834df9-30\"><div class=\"kt-inside-inner-col\">\n<h5 class=\"wp-block-heading\" id=\"how-to-fix-it\">Comment y rem\u00e9dier ?<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>R\u00e9digez des titres qui refl\u00e8tent les v\u00e9ritables intentions des internautes (par exemple : \u00ab comment faire \u00bb, \u00ab comparatifs \u00bb, \u00ab avis \u00bb)<\/li>\n\n\n\n<li>Utilisez les d\u00e9clencheurs \u00e9motionnels et les mots forts avec mod\u00e9ration<\/li>\n\n\n\n<li>Veillez \u00e0 ce que chaque page comporte une m\u00e9ta-description unique et attrayante<\/li>\n\n\n\n<li>Recommandations concernant la longueur optimale :\n<ul class=\"wp-block-list\">\n<li><strong>Balise de titre :<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>Longueur id\u00e9ale :<\/strong> jusqu&rsquo;\u00e0 <strong>60 caract\u00e8res<\/strong><\/li>\n\n\n\n<li><strong>Limite de largeur en pixels :<\/strong> environ<strong>580 \u00e0 600 px<\/strong><\/li>\n\n\n\n<li>Cela garantit que votre titre soit enti\u00e8rement visible dans les r\u00e9sultats de recherche et ne soit pas tronqu\u00e9.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Description Meta :<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>Longueur id\u00e9ale :<\/strong> environ <strong>150 \u00e0 155 caract\u00e8res<\/strong><\/li>\n\n\n\n<li><strong>Limite de largeur en pixels :<\/strong> environ<strong>920 \u00e0 980 px<\/strong><\/li>\n\n\n\n<li>Google modifie parfois les m\u00e9ta-descriptions, mais celles qui sont bien r\u00e9dig\u00e9es permettent tout de m\u00eame d&rsquo;am\u00e9liorer le taux de clics.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div><\/div>\n\n<\/div><\/div>\n<p class=\"wp-block-paragraph\">Utilisez un langage concis et clair, et placez le mot-cl\u00e9 principal vers le d\u00e9but du titre. Dans les m\u00e9ta-descriptions, incluez un appel \u00e0 l&rsquo;action subtil ou une proposition de valeur afin d&rsquo;inciter les internautes \u00e0 cliquer, mais \u00e9vitez de r\u00e9p\u00e9ter m\u00e9caniquement le m\u00eame mot-cl\u00e9. <\/p>\n\n<p class=\"wp-block-paragraph\">Vos balises m\u00e9ta constituent votre premi\u00e8re impression. Veillez \u00e0 ce qu&rsquo;elles soient efficaces, car si personne ne clique dessus, vous ne serez pas bien class\u00e9. <\/p>\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id9003241321014247_0a41e0-0e{margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-row-layout-id9003241321014247_0a41e0-0e > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id9003241321014247_0a41e0-0e > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id9003241321014247_0a41e0-0e > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-md, 2rem);grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}.kb-row-layout-id9003241321014247_0a41e0-0e{border-top-left-radius:7px;border-top-right-radius:7px;border-bottom-right-radius:7px;border-bottom-left-radius:7px;overflow:clip;isolation:isolate;}.kb-row-layout-id9003241321014247_0a41e0-0e > .kt-row-layout-overlay{border-top-left-radius:7px;border-top-right-radius:7px;border-bottom-right-radius:7px;border-bottom-left-radius:7px;}.kb-row-layout-id9003241321014247_0a41e0-0e{border-top:3px solid var(--global-palette2, #2B6CB0);border-right:3px solid var(--global-palette2, #2B6CB0);border-bottom:3px solid var(--global-palette2, #2B6CB0);border-left:3px solid var(--global-palette2, #2B6CB0);}.kb-row-layout-id9003241321014247_0a41e0-0e > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id9003241321014247_0a41e0-0e > .kt-row-column-wrap{padding-right:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id9003241321014247_0a41e0-0e{border-top:3px solid var(--global-palette2, #2B6CB0);border-right:3px solid var(--global-palette2, #2B6CB0);border-bottom:3px solid var(--global-palette2, #2B6CB0);border-left:3px solid var(--global-palette2, #2B6CB0);}}@media all and (max-width: 767px){.kb-row-layout-id9003241321014247_0a41e0-0e > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-md, 2rem);padding-right:var(--global-kb-spacing-xxs, 0.5rem);padding-left:var(--global-kb-spacing-xxs, 0.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id9003241321014247_0a41e0-0e{border-top:3px solid var(--global-palette2, #2B6CB0);border-right:3px solid var(--global-palette2, #2B6CB0);border-bottom:3px solid var(--global-palette2, #2B6CB0);border-left:3px solid var(--global-palette2, #2B6CB0);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id9003241321014247_0a41e0-0e alignnone has-theme-palette3-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-left-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column9003241321014247_625746-18 > .kt-inside-inner-col,.kadence-column9003241321014247_625746-18 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column9003241321014247_625746-18 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column9003241321014247_625746-18 > .kt-inside-inner-col{flex-direction:column;}.kadence-column9003241321014247_625746-18 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column9003241321014247_625746-18 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column9003241321014247_625746-18{position:relative;}@media all and (max-width: 1024px){.kadence-column9003241321014247_625746-18 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column9003241321014247_625746-18 > .kt-inside-inner-col{padding-right:0px;padding-left:0px;flex-direction:column;justify-content:center;}.kadence-column9003241321014247_625746-18{text-align:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column9003241321014247_625746-18\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading9003241321014247_757232-c9, .wp-block-kadence-advancedheading.kt-adv-heading9003241321014247_757232-c9[data-kb-block=\"kb-adv-heading9003241321014247_757232-c9\"]{font-size:var(--global-kb-font-size-lg, 2rem);font-weight:700;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading9003241321014247_757232-c9 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading9003241321014247_757232-c9[data-kb-block=\"kb-adv-heading9003241321014247_757232-c9\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading9003241321014247_757232-c9 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading9003241321014247_757232-c9[data-kb-block=\"kb-adv-heading9003241321014247_757232-c9\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading9003241321014247_757232-c9 wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading9003241321014247_757232-c9\">Pr\u00eats \u00e0 relever vos d\u00e9fis en mati\u00e8re de r\u00e9f\u00e9rencement naturel ?  <\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading9003241321014247_0cc589-1a, .wp-block-kadence-advancedheading.kt-adv-heading9003241321014247_0cc589-1a[data-kb-block=\"kb-adv-heading9003241321014247_0cc589-1a\"]{font-size:var(--global-kb-font-size-md, 1.25rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading9003241321014247_0cc589-1a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading9003241321014247_0cc589-1a[data-kb-block=\"kb-adv-heading9003241321014247_0cc589-1a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading9003241321014247_0cc589-1a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading9003241321014247_0cc589-1a[data-kb-block=\"kb-adv-heading9003241321014247_0cc589-1a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading9003241321014247_0cc589-1a wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading9003241321014247_0cc589-1a\">Si des probl\u00e8mes de r\u00e9f\u00e9rencement naturel vous freinent, vous perdez un trafic et des ventes pr\u00e9cieux. Nous allons r\u00e9soudre ces probl\u00e8mes, am\u00e9liorer votre classement et faire en sorte que Google fasse \u00e0 nouveau confiance \u00e0 votre site. <\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column9003241321014247_f0d14b-d8 > .kt-inside-inner-col{display:flex;}.kadence-column9003241321014247_f0d14b-d8 > .kt-inside-inner-col,.kadence-column9003241321014247_f0d14b-d8 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column9003241321014247_f0d14b-d8 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column9003241321014247_f0d14b-d8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column9003241321014247_f0d14b-d8 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column9003241321014247_f0d14b-d8{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column9003241321014247_f0d14b-d8{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column9003241321014247_f0d14b-d8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column9003241321014247_f0d14b-d8 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column9003241321014247_f0d14b-d8{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column9003241321014247_f0d14b-d8{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column9003241321014247_f0d14b-d8{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column9003241321014247_f0d14b-d8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column9003241321014247_f0d14b-d8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column9003241321014247_f0d14b-d8 > .kt-inside-inner-col{padding-right:0px;padding-left:0px;flex-direction:column;justify-content:center;}.kt-row-column-wrap > .kadence-column9003241321014247_f0d14b-d8{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column9003241321014247_f0d14b-d8{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column9003241321014247_f0d14b-d8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column9003241321014247_f0d14b-d8{text-align:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column9003241321014247_f0d14b-d8\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedbtn.kb-btns9003241321014247_10a9d4-c5{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:flex-end;align-items:center;}.kt-btns9003241321014247_10a9d4-c5 .kt-button{font-weight:normal;font-style:normal;}.kt-btns9003241321014247_10a9d4-c5 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns9003241321014247_10a9d4-c5 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns9003241321014247_10a9d4-c5 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns9003241321014247_10a9d4-c5 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns9003241321014247_10a9d4-c5 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns9003241321014247_10a9d4-c5 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns9003241321014247_10a9d4-c5 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}@media all and (max-width: 767px){.wp-block-kadence-advancedbtn.kb-btns9003241321014247_10a9d4-c5{justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns9003241321014247_10a9d4-c5\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn9003241321014247_674b56-57.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn9003241321014247_674b56-57.kb-button{color:var(--global-palette6, #718096);}.wp-block-kadence-advancedbtn .kb-btn9003241321014247_674b56-57.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn9003241321014247_674b56-57.kb-button:focus{color:var(--global-palette6, #718096);}<\/style><a class=\"kb-button kt-button button kb-btn9003241321014247_674b56-57 kt-btn-size-small kt-btn-width-type-auto kb-btn-global-inherit kt-btn-has-text-true kt-btn-has-svg-true wp-block-button__link wp-block-kadence-singlebtn\" href=\"https:\/\/organixmedia.com\/fr\/contact\/\"><span class=\"kt-btn-inner-text\">Consultation gratuite<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowRightCircle kt-btn-icon-side-right\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><polyline points=\"12 16 16 12 12 8\"\/><line x1=\"8\" y1=\"12\" x2=\"16\" y2=\"12\"\/><\/svg><\/span><\/a><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading9003241321014247_3e6319-70, .wp-block-kadence-advancedheading.kt-adv-heading9003241321014247_3e6319-70[data-kb-block=\"kb-adv-heading9003241321014247_3e6319-70\"]{margin-top:-15px;text-align:right;font-size:var(--global-kb-font-size-md, 1.25rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading9003241321014247_3e6319-70[data-kb-block=\"kb-adv-heading9003241321014247_3e6319-70\"]{display:flex;gap:0.25em;justify-content:right;align-items:center;}.wp-block-kadence-advancedheading.kt-adv-heading9003241321014247_3e6319-70[data-kb-block=\"kb-adv-heading9003241321014247_3e6319-70\"] .kb-adv-heading-icon svg{width:1em;height:1em;}.wp-block-kadence-advancedheading.kt-adv-heading9003241321014247_3e6319-70[data-kb-block=\"kb-adv-heading9003241321014247_3e6319-70\"] .kb-adv-heading-icon{color:var(--global-palette1, #3182CE);}.wp-block-kadence-advancedheading.kt-adv-heading9003241321014247_3e6319-70 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading9003241321014247_3e6319-70[data-kb-block=\"kb-adv-heading9003241321014247_3e6319-70\"] mark.kt-highlight{font-style:normal;color:var(--global-palette2, #2B6CB0);-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading9003241321014247_3e6319-70 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading9003241321014247_3e6319-70[data-kb-block=\"kb-adv-heading9003241321014247_3e6319-70\"] img.kb-inline-image{width:150px;vertical-align:baseline;}.wp-block-kadence-advancedheading.kt-adv-heading9003241321014247_3e6319-70[data-kb-block=\"kb-adv-heading9003241321014247_3e6319-70\"] a, .kt-adv-heading-link9003241321014247_3e6319-70, .kt-adv-heading-link9003241321014247_3e6319-70 .kt-adv-heading9003241321014247_3e6319-70[data-kb-block=\"kb-adv-heading9003241321014247_3e6319-70\"]{color:var(--global-palette2, #2B6CB0);}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading9003241321014247_3e6319-70, .wp-block-kadence-advancedheading.kt-adv-heading9003241321014247_3e6319-70[data-kb-block=\"kb-adv-heading9003241321014247_3e6319-70\"]{text-align:center!important;}.wp-block-kadence-advancedheading.kt-adv-heading9003241321014247_3e6319-70[data-kb-block=\"kb-adv-heading9003241321014247_3e6319-70\"]{justify-content:center;}}<\/style><p class=\"kt-adv-heading9003241321014247_3e6319-70 wp-block-kadence-advancedheading kt-adv-heading-has-icon has-theme-palette9-color has-text-color\" data-kb-block=\"kb-adv-heading9003241321014247_3e6319-70\"><span class=\"kb-svg-icon-wrap kb-adv-heading-icon kb-svg-icon-fas_phone-square kb-adv-heading-icon-side-left\"><svg viewBox=\"0 0 448 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M400 32H48C21.49 32 0 53.49 0 80v352c0 26.51 21.49 48 48 48h352c26.51 0 48-21.49 48-48V80c0-26.51-21.49-48-48-48zM94 416c-7.033 0-13.057-4.873-14.616-11.627l-14.998-65a15 15 0 0 1 8.707-17.16l69.998-29.999a15 15 0 0 1 17.518 4.289l30.997 37.885c48.944-22.963 88.297-62.858 110.781-110.78l-37.886-30.997a15.001 15.001 0 0 1-4.289-17.518l30-69.998a15 15 0 0 1 17.16-8.707l65 14.998A14.997 14.997 0 0 1 384 126c0 160.292-129.945 290-290 290z\"\/><\/svg><\/span><span class=\"kb-adv-text-inner\">Composez le <a href=\"tel:514-825-4504\">514-825-4504<\/a><\/span><\/p><\/div><\/div>\n\n<\/div><\/div>\n<h3 class=\"wp-block-heading\" id=\"3-off-page-seo-problems-when-google-doesn-t-trust-you-yet\">3. Probl\u00e8mes de r\u00e9f\u00e9rencement hors page (lorsque Google ne vous fait pas encore confiance)<\/h3>\n\n<p class=\"wp-block-paragraph\">Le r\u00e9f\u00e9rencement hors page consiste \u00e0 renforcer la r\u00e9putation de votre site au-del\u00e0 de vos propres pages. L&rsquo;un des probl\u00e8mes courants en mati\u00e8re de r\u00e9f\u00e9rencement survient lorsque Google ne d\u00e9tecte pas de signaux cr\u00e9dibles pointant vers votre site, ce qui le rend moins enclin \u00e0 vous accorder sa confiance ou \u00e0 vous classer dans ses r\u00e9sultats. <\/p>\n\n<h4 class=\"wp-block-heading\" id=\"problem-1-spammy-or-irrelevant-backlinks\">Probl\u00e8me n\u00b0 1 : liens entrants ind\u00e9sirables ou non pertinents<\/h4>\n\n<p class=\"wp-block-paragraph\">Les liens entrants peuvent renforcer votre autorit\u00e9, mais ceux provenant de sources douteuses ou non pertinentes peuvent nuire \u00e0 la confiance.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Causes :<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Achat de liens provenant d&rsquo;annuaires de mauvaise qualit\u00e9<\/li>\n\n\n\n<li>Commentaires automatis\u00e9s sur les blogs ou liens vers des forums<\/li>\n\n\n\n<li>Redirections vers des domaines expir\u00e9s dont le contenu n&rsquo;a aucun rapport<\/li>\n<\/ul>\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id9003241321014247_e98f8f-6d{margin-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-row-layout-id9003241321014247_e98f8f-6d > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id9003241321014247_e98f8f-6d > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id9003241321014247_e98f8f-6d > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-md, 2rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id9003241321014247_e98f8f-6d{border-top-left-radius:12px;border-top-right-radius:12px;border-bottom-right-radius:12px;border-bottom-left-radius:12px;overflow:clip;isolation:isolate;}.kb-row-layout-id9003241321014247_e98f8f-6d > .kt-row-layout-overlay{border-top-left-radius:12px;border-top-right-radius:12px;border-bottom-right-radius:12px;border-bottom-left-radius:12px;}.kb-row-layout-id9003241321014247_e98f8f-6d{box-shadow:0px 0px 12px 3px rgba(0, 0, 0, 0.2);}.kb-row-layout-id9003241321014247_e98f8f-6d > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id9003241321014247_e98f8f-6d > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-lg, 3rem);padding-right:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);padding-left:var(--global-kb-spacing-xxs, 0.5rem);grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id9003241321014247_e98f8f-6d > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-md, 2rem);padding-right:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:var(--global-kb-spacing-md, 2rem);padding-left:var(--global-kb-spacing-xxs, 0.5rem);grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id9003241321014247_e98f8f-6d alignnone has-theme-palette1-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column9003241321014247_cbb290-fa > .kt-inside-inner-col,.kadence-column9003241321014247_cbb290-fa > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column9003241321014247_cbb290-fa > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column9003241321014247_cbb290-fa > .kt-inside-inner-col{flex-direction:column;}.kadence-column9003241321014247_cbb290-fa > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column9003241321014247_cbb290-fa > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column9003241321014247_cbb290-fa{position:relative;}@media all and (max-width: 1024px){.kadence-column9003241321014247_cbb290-fa > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column9003241321014247_cbb290-fa > .kt-inside-inner-col{padding-right:0px;padding-left:0px;flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column9003241321014247_cbb290-fa\"><div class=\"kt-inside-inner-col\">\n<h5 class=\"wp-block-heading\" id=\"how-to-fix-it\">Comment y rem\u00e9dier ?<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Utilisez Ahrefs ou SEMrush pour analyser votre profil de liens entrants<\/li>\n\n\n\n<li>D\u00e9savouez les liens ind\u00e9sirables via Google Search Console<\/li>\n\n\n\n<li>Concentrez-vous sur l&rsquo;obtention de liens provenant de sites pertinents et r\u00e9put\u00e9s<\/li>\n<\/ul>\n<\/div><\/div>\n\n<\/div><\/div><style>.kt-accordion-id9003241321014247_f3b728-c0 .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:10px;}.kt-accordion-id9003241321014247_f3b728-c0 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;background:#ffffff;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-accordion-id9003241321014247_f3b728-c0 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top:0px solid #f2f2f2;border-right:0px solid #f2f2f2;border-bottom:0px solid #f2f2f2;border-left:0px solid #f2f2f2;border-top-left-radius:6px;border-top-right-radius:6px;border-bottom-right-radius:6px;border-bottom-left-radius:6px;background:#f2f2f2;color:#555555;padding-top:14px;padding-right:16px;padding-bottom:14px;padding-left:16px;}.kt-accordion-id9003241321014247_f3b728-c0:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id9003241321014247_f3b728-c0:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:before{background:#555555;}.kt-accordion-id9003241321014247_f3b728-c0:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger{background:#555555;}.kt-accordion-id9003241321014247_f3b728-c0:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id9003241321014247_f3b728-c0:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:before{background:#f2f2f2;}.kt-accordion-id9003241321014247_f3b728-c0 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id9003241321014247_f3b728-c0 .kt-blocks-accordion-header:focus-visible{color:#444444;background:#eeeeee;border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#eeeeee;border-left-style:solid;}.kt-accordion-id9003241321014247_f3b728-c0:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id9003241321014247_f3b728-c0:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id9003241321014247_f3b728-c0:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion--visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id9003241321014247_f3b728-c0:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:#444444;}.kt-accordion-id9003241321014247_f3b728-c0:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger, body:not(.hide-focus-outline) .kt-accordion-id9003241321014247_f3b728-c0:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger{background:#444444;}.kt-accordion-id9003241321014247_f3b728-c0:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id9003241321014247_f3b728-c0:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id9003241321014247_f3b728-c0:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id9003241321014247_f3b728-c0:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:#eeeeee;}.kt-accordion-id9003241321014247_f3b728-c0 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id9003241321014247_f3b728-c0 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{color:#ffffff;background:var(--global-palette2, #2B6CB0);border-top-color:var(--global-palette2, #2B6CB0);border-top-style:solid;border-right-color:var(--global-palette2, #2B6CB0);border-right-style:solid;border-bottom-color:var(--global-palette2, #2B6CB0);border-bottom-style:solid;border-left-color:var(--global-palette2, #2B6CB0);border-left-style:solid;}.kt-accordion-id9003241321014247_f3b728-c0:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id9003241321014247_f3b728-c0:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:#ffffff;}.kt-accordion-id9003241321014247_f3b728-c0:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger{background:#ffffff;}.kt-accordion-id9003241321014247_f3b728-c0:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id9003241321014247_f3b728-c0:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette2, #2B6CB0);}@media all and (max-width: 1024px){.kt-accordion-id9003241321014247_f3b728-c0 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;}}@media all and (max-width: 1024px){.kt-accordion-id9003241321014247_f3b728-c0 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top:0px solid #f2f2f2;border-right:0px solid #f2f2f2;border-bottom:0px solid #f2f2f2;border-left:0px solid #f2f2f2;}}@media all and (max-width: 1024px){.kt-accordion-id9003241321014247_f3b728-c0 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id9003241321014247_f3b728-c0 .kt-blocks-accordion-header:focus-visible{border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#eeeeee;border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id9003241321014247_f3b728-c0 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id9003241321014247_f3b728-c0 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:var(--global-palette2, #2B6CB0);border-top-style:solid;border-right-color:var(--global-palette2, #2B6CB0);border-right-style:solid;border-bottom-color:var(--global-palette2, #2B6CB0);border-bottom-style:solid;border-left-color:var(--global-palette2, #2B6CB0);border-left-style:solid;}}@media all and (max-width: 767px){.kt-accordion-id9003241321014247_f3b728-c0 .kt-accordion-inner-wrap{display:block;}.kt-accordion-id9003241321014247_f3b728-c0 .kt-accordion-inner-wrap .kt-accordion-pane:not(:first-child){margin-top:10px;}.kt-accordion-id9003241321014247_f3b728-c0 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;}.kt-accordion-id9003241321014247_f3b728-c0 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top:0px solid #f2f2f2;border-right:0px solid #f2f2f2;border-bottom:0px solid #f2f2f2;border-left:0px solid #f2f2f2;}.kt-accordion-id9003241321014247_f3b728-c0 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id9003241321014247_f3b728-c0 .kt-blocks-accordion-header:focus-visible{border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#eeeeee;border-left-style:solid;}.kt-accordion-id9003241321014247_f3b728-c0 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id9003241321014247_f3b728-c0 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:var(--global-palette2, #2B6CB0);border-top-style:solid;border-right-color:var(--global-palette2, #2B6CB0);border-right-style:solid;border-bottom-color:var(--global-palette2, #2B6CB0);border-bottom-style:solid;border-left-color:var(--global-palette2, #2B6CB0);border-left-style:solid;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id9003241321014247_f3b728-c0 kt-accordion-has-3-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-basic kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"0\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-1 kt-pane9003241321014247_a4327d-63\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Comment analyser les liens entrants \u00e0 l&rsquo;aide d&rsquo;Ahrefs<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p class=\"has-theme-palette-4-color has-text-color has-link-color wp-elements-1 wp-block-paragraph\">L&rsquo;analyse de votre profil de backlinks dans Ahrefs vous aide \u00e0 rep\u00e9rer les liens toxiques susceptibles de nuire \u00e0 votre r\u00e9f\u00e9rencement naturel. Voici une m\u00e9thode rapide pour d\u00e9terminer quels liens m\u00e9ritent d&rsquo;\u00eatre conserv\u00e9s et lesquels il convient de d\u00e9savouer. <\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li class=\"has-theme-palette-8-color has-text-color has-link-color wp-elements-2\">Rendez-vous sur Ahrefs Site Explorer et saisissez votre domaine.<\/li>\n\n\n\n<li class=\"has-theme-palette-8-color has-text-color has-link-color wp-elements-3\">Cliquez sur l&rsquo;onglet <strong> \u00ab Liens entrants \u00bb<\/strong> pour afficher tous les liens entrants.<\/li>\n\n\n\n<li class=\"has-theme-palette-8-color has-text-color has-link-color wp-elements-4\">Utilisez des filtres pour rep\u00e9rer les liens de mauvaise qualit\u00e9 (par exemple, DR &lt; 15, textes d&rsquo;ancrage de type spam, domaines \u00e9trangers).<\/li>\n\n\n\n<li class=\"has-theme-palette-8-color has-text-color has-link-color wp-elements-5\">V\u00e9rifiez la rubrique <strong> \u00ab Domaines r\u00e9f\u00e9rents \u00bb<\/strong> et recherchez d&rsquo;\u00e9ventuels pics ou baisses anormaux.<\/li>\n\n\n\n<li class=\"has-theme-palette-8-color has-text-color has-link-color wp-elements-6\">V\u00e9rifiez l&rsquo;onglet <strong> \u00ab Liens \u00bb<\/strong> afin de rep\u00e9rer les textes d&rsquo;ancrage sur-optimis\u00e9s ou non pertinents.<\/li>\n\n\n\n<li class=\"has-theme-palette-8-color has-text-color has-link-color wp-elements-7\">Utilisez l&rsquo;outil <strong> \u00ab Link Intersect \u00bb<\/strong> pour identifier les sites de r\u00e9f\u00e9rence qui renvoient vers vos concurrents, mais pas vers vous.<\/li>\n\n\n\n<li class=\"has-theme-palette-8-color has-text-color has-link-color wp-elements-8\">Exportez les liens suspects et, si n\u00e9cessaire, pr\u00e9parez un fichier de d\u00e9saveu pour Google.<\/li>\n<\/ol>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\"\/>\n<style>.kb-image9003241321014247_fe9fe6-e6.kb-image-is-ratio-size, .kb-image9003241321014247_fe9fe6-e6 .kb-image-is-ratio-size{max-width:893px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image9003241321014247_fe9fe6-e6.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image9003241321014247_fe9fe6-e6 .kb-image-is-ratio-size{align-self:unset;}.kb-image9003241321014247_fe9fe6-e6{max-width:893px;}.image-is-svg.kb-image9003241321014247_fe9fe6-e6{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image9003241321014247_fe9fe6-e6 img{width:100%;}.kb-image9003241321014247_fe9fe6-e6 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image9003241321014247_fe9fe6-e6 size-full\"><img decoding=\"async\" width=\"2560\" height=\"1745\" src=\"https:\/\/organixmedia.com\/wp-content\/uploads\/2025\/08\/Backlinks-organixmedia-com-Ahrefs-08-14-2025_04_28_AM-scaled.png\" alt=\"\" class=\"kb-img wp-image-9003241321014250\" srcset=\"https:\/\/organixmedia.com\/wp-content\/uploads\/2025\/08\/Backlinks-organixmedia-com-Ahrefs-08-14-2025_04_28_AM-scaled.png 2560w, https:\/\/organixmedia.com\/wp-content\/uploads\/2025\/08\/Backlinks-organixmedia-com-Ahrefs-08-14-2025_04_28_AM-300x204.png 300w, https:\/\/organixmedia.com\/wp-content\/uploads\/2025\/08\/Backlinks-organixmedia-com-Ahrefs-08-14-2025_04_28_AM-1024x698.png 1024w, https:\/\/organixmedia.com\/wp-content\/uploads\/2025\/08\/Backlinks-organixmedia-com-Ahrefs-08-14-2025_04_28_AM-768x524.png 768w, https:\/\/organixmedia.com\/wp-content\/uploads\/2025\/08\/Backlinks-organixmedia-com-Ahrefs-08-14-2025_04_28_AM-1536x1047.png 1536w, https:\/\/organixmedia.com\/wp-content\/uploads\/2025\/08\/Backlinks-organixmedia-com-Ahrefs-08-14-2025_04_28_AM-2048x1396.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Les liens entrants doivent se m\u00e9riter, et non \u00eatre g\u00e9n\u00e9r\u00e9s artificiellement. Un seul lien provenant d&rsquo;une source fiable vaut mieux que 100 liens ind\u00e9sirables. Privil\u00e9giez la qualit\u00e9 \u00e0 la quantit\u00e9.  <\/p>\n\n<h4 class=\"wp-block-heading\" id=\"problem-2-inconsistent-brand-mentions-citations\">Probl\u00e8me n\u00b0 2 : mentions et r\u00e9f\u00e9rences incoh\u00e9rentes \u00e0 la marque<\/h4>\n\n<p class=\"wp-block-paragraph\">Google utilise les signaux li\u00e9s \u00e0 la marque et les mentions pour \u00e9valuer la l\u00e9gitimit\u00e9, en particulier dans le cadre du r\u00e9f\u00e9rencement local. La gestion coh\u00e9rente de ces \u00e9l\u00e9ments constitue l&rsquo;un des principaux <a href=\"https:\/\/digitalbrandinginstitute.org\/\" data-type=\"link\" data-id=\"https:\/\/digitalbrandinginstitute.org\/\" target=\"_blank\" rel=\"noopener\">d\u00e9fis en mati\u00e8re de r\u00e9f\u00e9rencement<\/a>, car toute incoh\u00e9rence peut nuire \u00e0 la visibilit\u00e9 et \u00e0 la confiance. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Causes :<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Formats de coordonn\u00e9es (nom, adresse, num\u00e9ro de t\u00e9l\u00e9phone) diff\u00e9rents selon les plateformes<\/li>\n\n\n\n<li>Profils incomplets dans les annuaires professionnels<\/li>\n\n\n\n<li>Le site ne comporte aucun balisage Schema<\/li>\n<\/ul>\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id9003241321014247_63273b-ae{margin-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-row-layout-id9003241321014247_63273b-ae > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id9003241321014247_63273b-ae > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id9003241321014247_63273b-ae > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-md, 2rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id9003241321014247_63273b-ae{border-top-left-radius:12px;border-top-right-radius:12px;border-bottom-right-radius:12px;border-bottom-left-radius:12px;overflow:clip;isolation:isolate;}.kb-row-layout-id9003241321014247_63273b-ae > .kt-row-layout-overlay{border-top-left-radius:12px;border-top-right-radius:12px;border-bottom-right-radius:12px;border-bottom-left-radius:12px;}.kb-row-layout-id9003241321014247_63273b-ae{box-shadow:0px 0px 12px 3px rgba(0, 0, 0, 0.2);}.kb-row-layout-id9003241321014247_63273b-ae > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id9003241321014247_63273b-ae > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-lg, 3rem);padding-right:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);padding-left:var(--global-kb-spacing-xxs, 0.5rem);grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id9003241321014247_63273b-ae > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-md, 2rem);padding-right:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:var(--global-kb-spacing-md, 2rem);padding-left:var(--global-kb-spacing-xxs, 0.5rem);grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id9003241321014247_63273b-ae alignnone has-theme-palette1-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column9003241321014247_71ee29-0c > .kt-inside-inner-col,.kadence-column9003241321014247_71ee29-0c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column9003241321014247_71ee29-0c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column9003241321014247_71ee29-0c > .kt-inside-inner-col{flex-direction:column;}.kadence-column9003241321014247_71ee29-0c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column9003241321014247_71ee29-0c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column9003241321014247_71ee29-0c{position:relative;}@media all and (max-width: 1024px){.kadence-column9003241321014247_71ee29-0c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column9003241321014247_71ee29-0c > .kt-inside-inner-col{padding-right:0px;padding-left:0px;flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column9003241321014247_71ee29-0c\"><div class=\"kt-inside-inner-col\">\n<h5 class=\"wp-block-heading\" id=\"how-to-fix-it\">Comment y rem\u00e9dier ?<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Harmonisez les coordonn\u00e9es (nom, adresse, num\u00e9ro de t\u00e9l\u00e9phone) sur toutes les fiches en ligne (Google, Yelp, annuaires)<\/li>\n\n\n\n<li>Utilisez des outils tels que BrightLocal ou Whitespark pour le suivi des mentions<\/li>\n\n\n\n<li>Ajoutez le sch\u00e9ma LocalBusiness \u00e0 votre site web<\/li>\n<\/ul>\n<\/div><\/div>\n\n<\/div><\/div><style>.kt-accordion-id9003241321014247_a76bfe-5f .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:10px;}.kt-accordion-id9003241321014247_a76bfe-5f .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;background:#ffffff;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-accordion-id9003241321014247_a76bfe-5f > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top:0px solid #f2f2f2;border-right:0px solid #f2f2f2;border-bottom:0px solid #f2f2f2;border-left:0px solid #f2f2f2;border-top-left-radius:6px;border-top-right-radius:6px;border-bottom-right-radius:6px;border-bottom-left-radius:6px;background:#f2f2f2;color:#555555;padding-top:14px;padding-right:16px;padding-bottom:14px;padding-left:16px;}.kt-accordion-id9003241321014247_a76bfe-5f:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id9003241321014247_a76bfe-5f:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:before{background:#555555;}.kt-accordion-id9003241321014247_a76bfe-5f:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger{background:#555555;}.kt-accordion-id9003241321014247_a76bfe-5f:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id9003241321014247_a76bfe-5f:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:before{background:#f2f2f2;}.kt-accordion-id9003241321014247_a76bfe-5f > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id9003241321014247_a76bfe-5f .kt-blocks-accordion-header:focus-visible{color:#444444;background:#eeeeee;border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#eeeeee;border-left-style:solid;}.kt-accordion-id9003241321014247_a76bfe-5f:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id9003241321014247_a76bfe-5f:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id9003241321014247_a76bfe-5f:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion--visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id9003241321014247_a76bfe-5f:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:#444444;}.kt-accordion-id9003241321014247_a76bfe-5f:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger, body:not(.hide-focus-outline) .kt-accordion-id9003241321014247_a76bfe-5f:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger{background:#444444;}.kt-accordion-id9003241321014247_a76bfe-5f:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id9003241321014247_a76bfe-5f:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id9003241321014247_a76bfe-5f:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id9003241321014247_a76bfe-5f:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:#eeeeee;}.kt-accordion-id9003241321014247_a76bfe-5f .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id9003241321014247_a76bfe-5f > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{color:#ffffff;background:var(--global-palette2, #2B6CB0);border-top-color:#BE530B;border-top-style:solid;border-right-color:#BE530B;border-right-style:solid;border-bottom-color:#BE530B;border-bottom-style:solid;border-left-color:#BE530B;border-left-style:solid;}.kt-accordion-id9003241321014247_a76bfe-5f:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id9003241321014247_a76bfe-5f:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:#ffffff;}.kt-accordion-id9003241321014247_a76bfe-5f:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger{background:#ffffff;}.kt-accordion-id9003241321014247_a76bfe-5f:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id9003241321014247_a76bfe-5f:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette2, #2B6CB0);}@media all and (max-width: 1024px){.kt-accordion-id9003241321014247_a76bfe-5f .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;}}@media all and (max-width: 1024px){.kt-accordion-id9003241321014247_a76bfe-5f > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top:0px solid #f2f2f2;border-right:0px solid #f2f2f2;border-bottom:0px solid #f2f2f2;border-left:0px solid #f2f2f2;}}@media all and (max-width: 1024px){.kt-accordion-id9003241321014247_a76bfe-5f > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id9003241321014247_a76bfe-5f .kt-blocks-accordion-header:focus-visible{border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#eeeeee;border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id9003241321014247_a76bfe-5f .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id9003241321014247_a76bfe-5f > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:#BE530B;border-top-style:solid;border-right-color:#BE530B;border-right-style:solid;border-bottom-color:#BE530B;border-bottom-style:solid;border-left-color:#BE530B;border-left-style:solid;}}@media all and (max-width: 767px){.kt-accordion-id9003241321014247_a76bfe-5f .kt-accordion-inner-wrap{display:block;}.kt-accordion-id9003241321014247_a76bfe-5f .kt-accordion-inner-wrap .kt-accordion-pane:not(:first-child){margin-top:10px;}.kt-accordion-id9003241321014247_a76bfe-5f .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;}.kt-accordion-id9003241321014247_a76bfe-5f > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top:0px solid #f2f2f2;border-right:0px solid #f2f2f2;border-bottom:0px solid #f2f2f2;border-left:0px solid #f2f2f2;}.kt-accordion-id9003241321014247_a76bfe-5f > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id9003241321014247_a76bfe-5f .kt-blocks-accordion-header:focus-visible{border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#eeeeee;border-left-style:solid;}.kt-accordion-id9003241321014247_a76bfe-5f .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id9003241321014247_a76bfe-5f > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:#BE530B;border-top-style:solid;border-right-color:#BE530B;border-right-style:solid;border-bottom-color:#BE530B;border-bottom-style:solid;border-left-color:#BE530B;border-left-style:solid;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id9003241321014247_a76bfe-5f kt-accordion-has-2-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-basic kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"0\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-1 kt-pane9003241321014247_ed8de2-9b\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Comment ajouter le sch\u00e9ma LocalBusiness avec Schema Pro<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p class=\"has-theme-palette-8-color has-text-color has-link-color wp-elements-9 wp-block-paragraph\">L&rsquo;ajout du sch\u00e9ma LocalBusiness aide les moteurs de recherche \u00e0 comprendre les informations relatives \u00e0 votre entreprise et am\u00e9liore vos chances d&rsquo;appara\u00eetre dans les r\u00e9sultats de recherche locale. Schema Pro rend ce processus rapide et ne n\u00e9cessite aucun code. <\/p>\n\n\n\n<ol class=\"wp-block-list has-theme-palette-8-color has-text-color has-link-color wp-elements-10\">\n<li><strong>Installer et activer le plugin Schema Pro<\/strong>\n<ul class=\"wp-block-list\">\n<li>Depuis votre tableau de bord WordPress, rendez-vous dans <strong>Plugins \u2192 Ajouter un nouveau plugin<\/strong><\/li>\n\n\n\n<li>Recherchez \u00ab Schema Pro \u00bb, installez-le, puis activez-le<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Cr\u00e9er un nouveau type de sch\u00e9ma<\/strong>\n<ul class=\"wp-block-list\">\n<li>Acc\u00e9dez \u00e0 <strong>Schema Pro \u2192 Param\u00e8tres \u2192 Ajouter un nouvel \u00e9l\u00e9ment<\/strong><\/li>\n\n\n\n<li>S\u00e9lectionnez <strong>\u00ab LocalBusiness \u00bb<\/strong> comme type de sch\u00e9ma<\/li>\n\n\n\n<li>Choisissez o\u00f9 vous souhaitez l&rsquo;appliquer (par exemple, sur l&rsquo;ensemble du site ou sur des pages sp\u00e9cifiques)<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Champs du sch\u00e9ma de la carte<\/strong>\n<ul class=\"wp-block-list\">\n<li>Veuillez indiquer les informations relatives \u00e0 votre entreprise :\n<ul class=\"wp-block-list\">\n<li>Nom, adresse, num\u00e9ro de t\u00e9l\u00e9phone (NAP)<\/li>\n\n\n\n<li>Type d&rsquo;activit\u00e9 (veuillez s\u00e9lectionner l&rsquo;option la plus pr\u00e9cise parmi celles propos\u00e9es)<\/li>\n\n\n\n<li>Logo, horaires d&rsquo;ouverture, coordonn\u00e9es g\u00e9ographiques (si elles sont connues)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Utilisation des balises intelligentes de mappage de champs<\/strong>\n<ul class=\"wp-block-list\">\n<li>Utilisez des balises intelligentes (telles que <code>%title%<\/code>, <code>%custom_field%<\/code>) pour extraire de mani\u00e8re dynamique du contenu de vos pages ou de vos champs personnalis\u00e9s<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>V\u00e9rifier et publier<\/strong>\n<ul class=\"wp-block-list\">\n<li>V\u00e9rifiez bien que tous les champs sont exacts et complets<\/li>\n\n\n\n<li>Cliquez sur <strong>\u00ab Publier<\/strong> \u00bb pour appliquer le sch\u00e9ma aux pages que vous avez s\u00e9lectionn\u00e9es<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Testez-le \u00e0 l&rsquo;aide de l&rsquo;outil \u00ab Rich Results Test \u00bb de Google<\/strong>\n<ul class=\"wp-block-list\">\n<li>Acc\u00e9der au<a href=\"https:\/\/search.google.com\/test\/rich-results\" target=\"_blank\" rel=\"noopener\"> test des r\u00e9sultats enrichis<\/a><\/li>\n\n\n\n<li>Saisissez votre URL et v\u00e9rifiez que le sch\u00e9ma <strong>LocalBusiness<\/strong> est d\u00e9tect\u00e9 sans erreur<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--50)\"\/>\n<style>.kb-image9003241321014247_f7186f-8f.kb-image-is-ratio-size, .kb-image9003241321014247_f7186f-8f .kb-image-is-ratio-size{max-width:900px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image9003241321014247_f7186f-8f.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image9003241321014247_f7186f-8f .kb-image-is-ratio-size{align-self:unset;}.kb-image9003241321014247_f7186f-8f{max-width:900px;}.image-is-svg.kb-image9003241321014247_f7186f-8f{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image9003241321014247_f7186f-8f img{width:100%;}.kb-image9003241321014247_f7186f-8f .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image9003241321014247_f7186f-8f size-full\"><img decoding=\"async\" width=\"1544\" height=\"2560\" src=\"https:\/\/organixmedia.com\/wp-content\/uploads\/2025\/08\/Edit-Schema-Local-Business-\u2039-Organix-Media-\u2014-WordPress-08-14-2025_05_02_AM-scaled.png\" alt=\"\" class=\"kb-img wp-image-9003241321014253\" srcset=\"https:\/\/organixmedia.com\/wp-content\/uploads\/2025\/08\/Edit-Schema-Local-Business-\u2039-Organix-Media-\u2014-WordPress-08-14-2025_05_02_AM-scaled.png 1544w, https:\/\/organixmedia.com\/wp-content\/uploads\/2025\/08\/Edit-Schema-Local-Business-\u2039-Organix-Media-\u2014-WordPress-08-14-2025_05_02_AM-181x300.png 181w, https:\/\/organixmedia.com\/wp-content\/uploads\/2025\/08\/Edit-Schema-Local-Business-\u2039-Organix-Media-\u2014-WordPress-08-14-2025_05_02_AM-618x1024.png 618w, https:\/\/organixmedia.com\/wp-content\/uploads\/2025\/08\/Edit-Schema-Local-Business-\u2039-Organix-Media-\u2014-WordPress-08-14-2025_05_02_AM-768x1273.png 768w, https:\/\/organixmedia.com\/wp-content\/uploads\/2025\/08\/Edit-Schema-Local-Business-\u2039-Organix-Media-\u2014-WordPress-08-14-2025_05_02_AM-927x1536.png 927w, https:\/\/organixmedia.com\/wp-content\/uploads\/2025\/08\/Edit-Schema-Local-Business-\u2039-Organix-Media-\u2014-WordPress-08-14-2025_05_02_AM-1235x2048.png 1235w\" sizes=\"(max-width: 1544px) 100vw, 1544px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">La coh\u00e9rence est gage de cr\u00e9dibilit\u00e9. L&rsquo;une des erreurs les plus souvent n\u00e9glig\u00e9es en mati\u00e8re de r\u00e9f\u00e9rencement naturel (SEO) r\u00e9side dans l&rsquo;incoh\u00e9rence des informations relatives \u00e0 votre entreprise. Que ce soit dans votre fiche Google ou dans le pied de page de votre site, veillez donc \u00e0 ce que vos coordonn\u00e9es soient coh\u00e9rentes et exactes. <\/p>\n\n<h4 class=\"wp-block-heading\" id=\"problem-3-no-authority-building-strategy\">Probl\u00e8me n\u00b0 3 : absence de strat\u00e9gie visant \u00e0 renforcer l&rsquo;autorit\u00e9<\/h4>\n\n<p class=\"wp-block-paragraph\">Personne ne cr\u00e9e de lien vers un contenu ennuyeux. Et si personne ne cr\u00e9e de lien vers votre site, Google vous consid\u00e8re comme peu important. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Causes :<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Pas de relations publiques num\u00e9riques, de promotion de contenu ni d&rsquo;actions de sensibilisation<\/li>\n\n\n\n<li>Pas de formats de contenu originaux ou pouvant faire l&rsquo;objet d&rsquo;un lien (\u00e9tudes de donn\u00e9es, outils, \u00e9l\u00e9ments visuels)<\/li>\n\n\n\n<li>Mauvaise qualit\u00e9 du contenu ou manque de cr\u00e9dibilit\u00e9<\/li>\n<\/ul>\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id9003241321014247_718766-da{margin-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-row-layout-id9003241321014247_718766-da > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id9003241321014247_718766-da > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id9003241321014247_718766-da > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-md, 2rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id9003241321014247_718766-da{border-top-left-radius:12px;border-top-right-radius:12px;border-bottom-right-radius:12px;border-bottom-left-radius:12px;overflow:clip;isolation:isolate;}.kb-row-layout-id9003241321014247_718766-da > .kt-row-layout-overlay{border-top-left-radius:12px;border-top-right-radius:12px;border-bottom-right-radius:12px;border-bottom-left-radius:12px;}.kb-row-layout-id9003241321014247_718766-da{box-shadow:0px 0px 12px 3px rgba(0, 0, 0, 0.2);}.kb-row-layout-id9003241321014247_718766-da > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id9003241321014247_718766-da > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-lg, 3rem);padding-right:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);padding-left:var(--global-kb-spacing-xxs, 0.5rem);grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id9003241321014247_718766-da > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-md, 2rem);padding-right:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:var(--global-kb-spacing-md, 2rem);padding-left:var(--global-kb-spacing-xxs, 0.5rem);grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id9003241321014247_718766-da alignnone has-theme-palette1-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column9003241321014247_a99933-03 > .kt-inside-inner-col,.kadence-column9003241321014247_a99933-03 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column9003241321014247_a99933-03 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column9003241321014247_a99933-03 > .kt-inside-inner-col{flex-direction:column;}.kadence-column9003241321014247_a99933-03 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column9003241321014247_a99933-03 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column9003241321014247_a99933-03{position:relative;}@media all and (max-width: 1024px){.kadence-column9003241321014247_a99933-03 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column9003241321014247_a99933-03 > .kt-inside-inner-col{padding-right:0px;padding-left:0px;flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column9003241321014247_a99933-03\"><div class=\"kt-inside-inner-col\">\n<h5 class=\"wp-block-heading\" id=\"how-to-fix-it\">Comment y rem\u00e9dier ?<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cr\u00e9ez du contenu qui m\u00e9rite d&rsquo;\u00eatre partag\u00e9 : outils, mod\u00e8les, \u00e9tudes de cas<\/li>\n\n\n\n<li>Pr\u00e9sentez votre contenu aux journalistes, aux blogueurs et aux m\u00e9dias<\/li>\n\n\n\n<li>Utilisez \u00ab Help A Reporter Out \u00bb (HARO) pour obtenir des citations dans les m\u00e9dias<\/li>\n<\/ul>\n<\/div><\/div>\n\n<\/div><\/div>\n<p class=\"wp-block-paragraph\">Il ne suffit pas d&rsquo;\u00eatre bon, il faut aussi se faire remarquer. Misez sur la visibilit\u00e9 gr\u00e2ce \u00e0 des actions de communication et \u00e0 des contenus qui attirent l&rsquo;attention. <\/p>\n\n<h4 class=\"wp-block-heading\" id=\"problem-4-weak-social-media-presence-missed-engagement-opportunities\">Probl\u00e8me n\u00b0 4 : une pr\u00e9sence insuffisante sur les r\u00e9seaux sociaux et des occasions manqu\u00e9es d&rsquo;interaction<\/h4>\n\n<p class=\"wp-block-paragraph\">Le r\u00e9f\u00e9rencement hors page ne se limite pas aux liens retour : votre pr\u00e9sence sur les r\u00e9seaux sociaux a \u00e9galement son importance. Google prend en compte les signaux li\u00e9s \u00e0 la marque et l&rsquo;engagement sur l&rsquo;ensemble du Web. Si votre fil Instagram est peu actif ou irr\u00e9gulier, vous passez \u00e0 c\u00f4t\u00e9 d&rsquo;occasions de renforcer votre autorit\u00e9, d&rsquo;\u00e9tablir un lien avec votre public et de susciter des partages spontan\u00e9s qui am\u00e9liorent votre r\u00e9f\u00e9rencement.  <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Causes :<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Un calendrier de publication irr\u00e9gulier ou de longs intervalles entre les mises \u00e0 jour<\/li>\n\n\n\n<li>Absence de strat\u00e9gie \u00e9ditoriale claire (publications al\u00e9atoires, absence de th\u00e8me ou de coh\u00e9rence avec la marque)<\/li>\n\n\n\n<li>Manque d&rsquo;engagement de la part du public (peu de commentaires, faible port\u00e9e)<\/li>\n\n\n\n<li>Aucune utilisation des formats tendance (Reels, carrousels, Stories interactives)<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Comment y rem\u00e9dier ?<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Pr\u00e9voyez un calendrier de publication avec une fr\u00e9quence r\u00e9guli\u00e8re (visez 3 \u00e0 4 publications par semaine sur Instagram)<\/li>\n\n\n\n<li>Utilisez des visuels de grande qualit\u00e9, les couleurs de votre marque et des l\u00e9gendes captivantes<\/li>\n\n\n\n<li>Variez les formats : carrousels, Reels, Stories, sondages, contenu \u00ab en coulisses \u00bb<\/li>\n\n\n\n<li>Encouragez l&rsquo;interaction (questions, sondages, appels \u00e0 l&rsquo;action)<\/li>\n\n\n\n<li>Gagnez du temps en utilisant un <strong><a href=\"https:\/\/indzu.com\/tools\/instagram-post-generator\/\" target=\"_blank\" rel=\"noopener\">g\u00e9n\u00e9rateur de publications Instagram<\/a><\/strong> pour cr\u00e9er rapidement des publications et des l\u00e9gendes d&rsquo;aspect professionnel ; cela vous permet de maintenir votre fil d&rsquo;actualit\u00e9 dynamique et attrayant sans avoir besoin d&rsquo;une \u00e9quipe de conception compl\u00e8te<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\" id=\"4-local-seo-problems-when-google-can-t-place-you\">4. Probl\u00e8mes de r\u00e9f\u00e9rencement local (lorsque Google ne parvient pas \u00e0 vous r\u00e9f\u00e9rencer)<\/h3>\n\n<p class=\"wp-block-paragraph\">Le r\u00e9f\u00e9rencement local d\u00e9termine la facilit\u00e9 avec laquelle les clients peuvent vous trouver dans leur r\u00e9gion. Si Google ne parvient pas \u00e0 identifier clairement votre emplacement ou votre pertinence, vous aurez du mal \u00e0 appara\u00eetre dans les r\u00e9sultats de recherche locaux. <\/p>\n\n<h4 class=\"wp-block-heading\" id=\"problem-1-weak-google-business-profile\">Probl\u00e8me n\u00b0 1 : profil Google My Business insuffisant<\/h4>\n\n<p class=\"wp-block-paragraph\">Si votre profil Google My Business ne comporte pas toutes les informations n\u00e9cessaires, des avis ou des publications, vous perdez en cr\u00e9dibilit\u00e9 et votre classement local s&rsquo;en trouve affect\u00e9.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Causes :<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Services, horaires ou cat\u00e9gories manquants<\/li>\n\n\n\n<li>Faible nombre d&rsquo;avis ou absence de r\u00e9ponse aux avis<\/li>\n\n\n\n<li>Mises \u00e0 jour ou photos peu fr\u00e9quentes<\/li>\n<\/ul>\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id9003241321014247_f7c285-ab{margin-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-row-layout-id9003241321014247_f7c285-ab > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id9003241321014247_f7c285-ab > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id9003241321014247_f7c285-ab > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-md, 2rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id9003241321014247_f7c285-ab{border-top-left-radius:12px;border-top-right-radius:12px;border-bottom-right-radius:12px;border-bottom-left-radius:12px;overflow:clip;isolation:isolate;}.kb-row-layout-id9003241321014247_f7c285-ab > .kt-row-layout-overlay{border-top-left-radius:12px;border-top-right-radius:12px;border-bottom-right-radius:12px;border-bottom-left-radius:12px;}.kb-row-layout-id9003241321014247_f7c285-ab{box-shadow:0px 0px 12px 3px rgba(0, 0, 0, 0.2);}.kb-row-layout-id9003241321014247_f7c285-ab > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id9003241321014247_f7c285-ab > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-lg, 3rem);padding-right:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);padding-left:var(--global-kb-spacing-xxs, 0.5rem);grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id9003241321014247_f7c285-ab > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-md, 2rem);padding-right:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:var(--global-kb-spacing-md, 2rem);padding-left:var(--global-kb-spacing-xxs, 0.5rem);grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id9003241321014247_f7c285-ab alignnone has-theme-palette1-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column9003241321014247_32e7f2-e6 > .kt-inside-inner-col,.kadence-column9003241321014247_32e7f2-e6 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column9003241321014247_32e7f2-e6 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column9003241321014247_32e7f2-e6 > .kt-inside-inner-col{flex-direction:column;}.kadence-column9003241321014247_32e7f2-e6 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column9003241321014247_32e7f2-e6 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column9003241321014247_32e7f2-e6{position:relative;}@media all and (max-width: 1024px){.kadence-column9003241321014247_32e7f2-e6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column9003241321014247_32e7f2-e6 > .kt-inside-inner-col{padding-right:0px;padding-left:0px;flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column9003241321014247_32e7f2-e6\"><div class=\"kt-inside-inner-col\">\n<h5 class=\"wp-block-heading\" id=\"how-to-fix-it\">Comment y rem\u00e9dier ?<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Veuillez remplir int\u00e9gralement tous les champs en livres sterling (GBP)<\/li>\n\n\n\n<li>R\u00e9pondez aux avis et ajoutez r\u00e9guli\u00e8rement des questions-r\u00e9ponses<\/li>\n\n\n\n<li>Publiez chaque semaine des actualit\u00e9s, des offres et des \u00e9v\u00e9nements<\/li>\n<\/ul>\n<\/div><\/div>\n\n<\/div><\/div>\n<p class=\"wp-block-paragraph\">Votre fiche Google My Business est votre vitrine locale. Veillez \u00e0 ce qu&rsquo;elle soit \u00e0 jour, compl\u00e8te et cibl\u00e9e, sous peine d&rsquo;\u00eatre devanc\u00e9 par les entreprises qui y veillent. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"problem-2-local-keyword-cannibalization\">Probl\u00e8me n\u00b0 2 : cannibalisation des mots-cl\u00e9s locaux<\/h3>\n\n<p class=\"wp-block-paragraph\">Vous risquez, sans vous en rendre compte, de vous faire concurrence \u00e0 vous-m\u00eame en ciblant la m\u00eame combinaison \u00ab ville + service \u00bb sur plusieurs pages, ce qui constitue l&rsquo;une des erreurs courantes en mati\u00e8re de r\u00e9f\u00e9rencement naturel (SEO) susceptibles de nuire \u00e0 votre classement local.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Causes :<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Plusieurs pages de localisation utilisant les m\u00eames mots-cl\u00e9s cibles<\/li>\n\n\n\n<li>Articles de blog dont les th\u00e8mes recoupent ceux des pages de services<\/li>\n\n\n\n<li>Absence d&rsquo;intention claire ou de distinction entre les pages<\/li>\n<\/ul>\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id9003241321014247_5286a4-61{margin-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-row-layout-id9003241321014247_5286a4-61 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id9003241321014247_5286a4-61 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id9003241321014247_5286a4-61 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-md, 2rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id9003241321014247_5286a4-61{border-top-left-radius:12px;border-top-right-radius:12px;border-bottom-right-radius:12px;border-bottom-left-radius:12px;overflow:clip;isolation:isolate;}.kb-row-layout-id9003241321014247_5286a4-61 > .kt-row-layout-overlay{border-top-left-radius:12px;border-top-right-radius:12px;border-bottom-right-radius:12px;border-bottom-left-radius:12px;}.kb-row-layout-id9003241321014247_5286a4-61{box-shadow:0px 0px 12px 3px rgba(0, 0, 0, 0.2);}.kb-row-layout-id9003241321014247_5286a4-61 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id9003241321014247_5286a4-61 > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-lg, 3rem);padding-right:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);padding-left:var(--global-kb-spacing-xxs, 0.5rem);grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id9003241321014247_5286a4-61 > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-md, 2rem);padding-right:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:var(--global-kb-spacing-md, 2rem);padding-left:var(--global-kb-spacing-xxs, 0.5rem);grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id9003241321014247_5286a4-61 alignnone has-theme-palette1-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column9003241321014247_4b5427-0f > .kt-inside-inner-col,.kadence-column9003241321014247_4b5427-0f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column9003241321014247_4b5427-0f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column9003241321014247_4b5427-0f > .kt-inside-inner-col{flex-direction:column;}.kadence-column9003241321014247_4b5427-0f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column9003241321014247_4b5427-0f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column9003241321014247_4b5427-0f{position:relative;}@media all and (max-width: 1024px){.kadence-column9003241321014247_4b5427-0f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column9003241321014247_4b5427-0f > .kt-inside-inner-col{padding-right:0px;padding-left:0px;flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column9003241321014247_4b5427-0f\"><div class=\"kt-inside-inner-col\">\n<h5 class=\"wp-block-heading\" id=\"how-to-fix-it\">Comment y rem\u00e9dier ?<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Regroupez les pages ou attribuez un angle d&rsquo;approche unique \u00e0 chacune d&rsquo;entre elles<\/li>\n\n\n\n<li>Utilisez des variantes d&rsquo;intention de recherche (par exemple, \u00ab meilleur dentiste \u00e0 Chicago \u00bb vs \u00ab dentiste d&rsquo;urgence \u00e0 Chicago \u00bb)<\/li>\n\n\n\n<li>Ajoutez du contenu unique (t\u00e9moignages, \u00e9tudes de cas, donn\u00e9es g\u00e9olocalis\u00e9es)<\/li>\n<\/ul>\n<\/div><\/div>\n\n<\/div><\/div>\n<p class=\"wp-block-paragraph\">Google d\u00e9teste la confusion. Si vous ne lui permettez pas de d\u00e9terminer clairement quelle page classer, il se peut qu&rsquo;il n&rsquo;en classe aucune. <\/p>\n\n<h4 class=\"wp-block-heading\" id=\"problem-3-no-local-backlinks-or-mentions\">Probl\u00e8me n\u00b0 3 : absence de liens retour ou de mentions locales<\/h4>\n\n<p class=\"wp-block-paragraph\">Vous \u00eates une entreprise locale, mais votre pr\u00e9sence en ligne ne refl\u00e8te en rien votre communaut\u00e9.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Causes :<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Aucun partenariat avec des blogueurs ou des organisations locales<\/li>\n\n\n\n<li>Aucune participation \u00e0 des \u00e9v\u00e9nements ou \u00e0 des conf\u00e9rences de presse<\/li>\n\n\n\n<li>Absence d&rsquo;annuaires r\u00e9gionaux ou de r\u00e9f\u00e9rences<\/li>\n<\/ul>\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id9003241321014247_9af633-17{margin-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-row-layout-id9003241321014247_9af633-17 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id9003241321014247_9af633-17 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id9003241321014247_9af633-17 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-md, 2rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id9003241321014247_9af633-17{border-top-left-radius:12px;border-top-right-radius:12px;border-bottom-right-radius:12px;border-bottom-left-radius:12px;overflow:clip;isolation:isolate;}.kb-row-layout-id9003241321014247_9af633-17 > .kt-row-layout-overlay{border-top-left-radius:12px;border-top-right-radius:12px;border-bottom-right-radius:12px;border-bottom-left-radius:12px;}.kb-row-layout-id9003241321014247_9af633-17{box-shadow:0px 0px 12px 3px rgba(0, 0, 0, 0.2);}.kb-row-layout-id9003241321014247_9af633-17 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id9003241321014247_9af633-17 > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-lg, 3rem);padding-right:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);padding-left:var(--global-kb-spacing-xxs, 0.5rem);grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id9003241321014247_9af633-17 > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-md, 2rem);padding-right:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:var(--global-kb-spacing-md, 2rem);padding-left:var(--global-kb-spacing-xxs, 0.5rem);grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id9003241321014247_9af633-17 alignnone has-theme-palette1-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column9003241321014247_03fb25-5f > .kt-inside-inner-col,.kadence-column9003241321014247_03fb25-5f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column9003241321014247_03fb25-5f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column9003241321014247_03fb25-5f > .kt-inside-inner-col{flex-direction:column;}.kadence-column9003241321014247_03fb25-5f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column9003241321014247_03fb25-5f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column9003241321014247_03fb25-5f{position:relative;}@media all and (max-width: 1024px){.kadence-column9003241321014247_03fb25-5f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column9003241321014247_03fb25-5f > .kt-inside-inner-col{padding-right:0px;padding-left:0px;flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column9003241321014247_03fb25-5f\"><div class=\"kt-inside-inner-col\">\n<h5 class=\"wp-block-heading\" id=\"how-to-fix-it\">Comment y rem\u00e9dier ?<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Collaborez avec des publications locales ou des influenceurs<\/li>\n\n\n\n<li>Parrainez des \u00e9v\u00e9nements ou intervenez lors de ceux-ci, puis demandez un lien retour<\/li>\n\n\n\n<li>Faites-vous r\u00e9f\u00e9rencer dans les annuaires et les m\u00e9dias hyperlocaux<\/li>\n<\/ul>\n<\/div><\/div>\n\n<\/div><\/div>\n<p class=\"wp-block-paragraph\">Pour r\u00e9ussir au niveau local, vous devez \u00eatre pr\u00e9sent sur le terrain, en ligne et hors ligne. Google en tient compte et vous r\u00e9compense en cons\u00e9quence. <\/p>\n\n<h2 class=\"wp-block-heading has-medium-font-size\" id=\"you-don-t-need-more-seo-tactics-you-need-clarity-ahmed-hassan\"><em>\u00ab Vous n&rsquo;avez pas besoin de plus de strat\u00e9gies de r\u00e9f\u00e9rencement, mais de clart\u00e9 \u00bb<\/em> \u2013 Ahmed Hassan<\/h2>\n\n<p class=\"wp-block-paragraph\">La plupart des probl\u00e8mes li\u00e9s au r\u00e9f\u00e9rencement naturel ne sont pas d&rsquo;ordre technique. Ils sont d&rsquo;ordre strat\u00e9gique. Vous devez disposer de bases solides, d&rsquo;une structure ad\u00e9quate et d&rsquo;une coh\u00e9rence suffisante pour que Google fasse confiance \u00e0 votre site web et que les utilisateurs aient envie d&rsquo;y rester.  <\/p>\n\n<p class=\"wp-block-paragraph\">Vous vous sentez d\u00e9pass\u00e9 ? Laissez notre agence de r\u00e9f\u00e9rencement analyser votre site, identifier vos lacunes en mati\u00e8re de r\u00e9f\u00e9rencement et \u00e9laborer une strat\u00e9gie qui ne vous fera pas perdre de temps ni de trafic. <\/p>\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id9003241321014247_8c95ee-c9{margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-row-layout-id9003241321014247_8c95ee-c9 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id9003241321014247_8c95ee-c9 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id9003241321014247_8c95ee-c9 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-md, 2rem);grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}.kb-row-layout-id9003241321014247_8c95ee-c9{border-top-left-radius:7px;border-top-right-radius:7px;border-bottom-right-radius:7px;border-bottom-left-radius:7px;overflow:clip;isolation:isolate;}.kb-row-layout-id9003241321014247_8c95ee-c9 > .kt-row-layout-overlay{border-top-left-radius:7px;border-top-right-radius:7px;border-bottom-right-radius:7px;border-bottom-left-radius:7px;}.kb-row-layout-id9003241321014247_8c95ee-c9{border-top:3px solid var(--global-palette2, #2B6CB0);border-right:3px solid var(--global-palette2, #2B6CB0);border-bottom:3px solid var(--global-palette2, #2B6CB0);border-left:3px solid var(--global-palette2, #2B6CB0);}.kb-row-layout-id9003241321014247_8c95ee-c9 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id9003241321014247_8c95ee-c9 > .kt-row-column-wrap{padding-right:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id9003241321014247_8c95ee-c9{border-top:3px solid var(--global-palette2, #2B6CB0);border-right:3px solid var(--global-palette2, #2B6CB0);border-bottom:3px solid var(--global-palette2, #2B6CB0);border-left:3px solid var(--global-palette2, #2B6CB0);}}@media all and (max-width: 767px){.kb-row-layout-id9003241321014247_8c95ee-c9 > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-md, 2rem);padding-right:var(--global-kb-spacing-xxs, 0.5rem);padding-left:var(--global-kb-spacing-xxs, 0.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id9003241321014247_8c95ee-c9{border-top:3px solid var(--global-palette2, #2B6CB0);border-right:3px solid var(--global-palette2, #2B6CB0);border-bottom:3px solid var(--global-palette2, #2B6CB0);border-left:3px solid var(--global-palette2, #2B6CB0);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id9003241321014247_8c95ee-c9 alignnone has-theme-palette3-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-left-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column9003241321014247_e48fc9-28 > .kt-inside-inner-col,.kadence-column9003241321014247_e48fc9-28 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column9003241321014247_e48fc9-28 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column9003241321014247_e48fc9-28 > .kt-inside-inner-col{flex-direction:column;}.kadence-column9003241321014247_e48fc9-28 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column9003241321014247_e48fc9-28 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column9003241321014247_e48fc9-28{position:relative;}@media all and (max-width: 1024px){.kadence-column9003241321014247_e48fc9-28 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column9003241321014247_e48fc9-28 > .kt-inside-inner-col{padding-right:0px;padding-left:0px;flex-direction:column;justify-content:center;}.kadence-column9003241321014247_e48fc9-28{text-align:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column9003241321014247_e48fc9-28\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading9003241321014247_b4a2ac-99, .wp-block-kadence-advancedheading.kt-adv-heading9003241321014247_b4a2ac-99[data-kb-block=\"kb-adv-heading9003241321014247_b4a2ac-99\"]{font-size:var(--global-kb-font-size-lg, 2rem);font-weight:700;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading9003241321014247_b4a2ac-99 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading9003241321014247_b4a2ac-99[data-kb-block=\"kb-adv-heading9003241321014247_b4a2ac-99\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading9003241321014247_b4a2ac-99 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading9003241321014247_b4a2ac-99[data-kb-block=\"kb-adv-heading9003241321014247_b4a2ac-99\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading9003241321014247_b4a2ac-99 wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading9003241321014247_b4a2ac-99\">Pr\u00eats \u00e0 relever vos d\u00e9fis en mati\u00e8re de r\u00e9f\u00e9rencement naturel ?  <\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading9003241321014247_f10379-8b, .wp-block-kadence-advancedheading.kt-adv-heading9003241321014247_f10379-8b[data-kb-block=\"kb-adv-heading9003241321014247_f10379-8b\"]{font-size:var(--global-kb-font-size-md, 1.25rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading9003241321014247_f10379-8b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading9003241321014247_f10379-8b[data-kb-block=\"kb-adv-heading9003241321014247_f10379-8b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading9003241321014247_f10379-8b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading9003241321014247_f10379-8b[data-kb-block=\"kb-adv-heading9003241321014247_f10379-8b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading9003241321014247_f10379-8b wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading9003241321014247_f10379-8b\">Si des probl\u00e8mes de r\u00e9f\u00e9rencement naturel vous freinent, vous perdez un trafic et des ventes pr\u00e9cieux. Nous allons r\u00e9soudre ces probl\u00e8mes, am\u00e9liorer votre classement et faire en sorte que Google fasse \u00e0 nouveau confiance \u00e0 votre site. <\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column9003241321014247_636752-cd > .kt-inside-inner-col{display:flex;}.kadence-column9003241321014247_636752-cd > .kt-inside-inner-col,.kadence-column9003241321014247_636752-cd > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column9003241321014247_636752-cd > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column9003241321014247_636752-cd > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column9003241321014247_636752-cd > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column9003241321014247_636752-cd{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column9003241321014247_636752-cd{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column9003241321014247_636752-cd > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column9003241321014247_636752-cd > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column9003241321014247_636752-cd{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column9003241321014247_636752-cd{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column9003241321014247_636752-cd{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column9003241321014247_636752-cd > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column9003241321014247_636752-cd > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column9003241321014247_636752-cd > .kt-inside-inner-col{padding-right:0px;padding-left:0px;flex-direction:column;justify-content:center;}.kt-row-column-wrap > .kadence-column9003241321014247_636752-cd{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column9003241321014247_636752-cd{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column9003241321014247_636752-cd > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column9003241321014247_636752-cd{text-align:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column9003241321014247_636752-cd\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedbtn.kb-btns9003241321014247_02efe1-8a{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:flex-end;align-items:center;}.kt-btns9003241321014247_02efe1-8a .kt-button{font-weight:normal;font-style:normal;}.kt-btns9003241321014247_02efe1-8a .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns9003241321014247_02efe1-8a .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns9003241321014247_02efe1-8a .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns9003241321014247_02efe1-8a .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns9003241321014247_02efe1-8a .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns9003241321014247_02efe1-8a .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns9003241321014247_02efe1-8a .kt-btn-wrap-0 .kt-button:focus{background:#444444;}@media all and (max-width: 767px){.wp-block-kadence-advancedbtn.kb-btns9003241321014247_02efe1-8a{justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns9003241321014247_02efe1-8a\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn9003241321014247_46aea2-89.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn9003241321014247_46aea2-89.kb-button{color:var(--global-palette6, #718096);}.wp-block-kadence-advancedbtn .kb-btn9003241321014247_46aea2-89.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn9003241321014247_46aea2-89.kb-button:focus{color:var(--global-palette6, #718096);}<\/style><a class=\"kb-button kt-button button kb-btn9003241321014247_46aea2-89 kt-btn-size-small kt-btn-width-type-auto kb-btn-global-inherit kt-btn-has-text-true kt-btn-has-svg-true wp-block-button__link wp-block-kadence-singlebtn\" href=\"https:\/\/organixmedia.com\/fr\/contact\/\"><span class=\"kt-btn-inner-text\">Consultation gratuite<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowRightCircle kt-btn-icon-side-right\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><polyline points=\"12 16 16 12 12 8\"\/><line x1=\"8\" y1=\"12\" x2=\"16\" y2=\"12\"\/><\/svg><\/span><\/a><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading9003241321014247_6fc7a2-93, .wp-block-kadence-advancedheading.kt-adv-heading9003241321014247_6fc7a2-93[data-kb-block=\"kb-adv-heading9003241321014247_6fc7a2-93\"]{margin-top:-15px;text-align:right;font-size:var(--global-kb-font-size-md, 1.25rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading9003241321014247_6fc7a2-93[data-kb-block=\"kb-adv-heading9003241321014247_6fc7a2-93\"]{display:flex;gap:0.25em;justify-content:right;align-items:center;}.wp-block-kadence-advancedheading.kt-adv-heading9003241321014247_6fc7a2-93[data-kb-block=\"kb-adv-heading9003241321014247_6fc7a2-93\"] .kb-adv-heading-icon svg{width:1em;height:1em;}.wp-block-kadence-advancedheading.kt-adv-heading9003241321014247_6fc7a2-93[data-kb-block=\"kb-adv-heading9003241321014247_6fc7a2-93\"] .kb-adv-heading-icon{color:var(--global-palette1, #3182CE);}.wp-block-kadence-advancedheading.kt-adv-heading9003241321014247_6fc7a2-93 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading9003241321014247_6fc7a2-93[data-kb-block=\"kb-adv-heading9003241321014247_6fc7a2-93\"] mark.kt-highlight{font-style:normal;color:var(--global-palette2, #2B6CB0);-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading9003241321014247_6fc7a2-93 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading9003241321014247_6fc7a2-93[data-kb-block=\"kb-adv-heading9003241321014247_6fc7a2-93\"] img.kb-inline-image{width:150px;vertical-align:baseline;}.wp-block-kadence-advancedheading.kt-adv-heading9003241321014247_6fc7a2-93[data-kb-block=\"kb-adv-heading9003241321014247_6fc7a2-93\"] a, .kt-adv-heading-link9003241321014247_6fc7a2-93, .kt-adv-heading-link9003241321014247_6fc7a2-93 .kt-adv-heading9003241321014247_6fc7a2-93[data-kb-block=\"kb-adv-heading9003241321014247_6fc7a2-93\"]{color:var(--global-palette2, #2B6CB0);}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading9003241321014247_6fc7a2-93, .wp-block-kadence-advancedheading.kt-adv-heading9003241321014247_6fc7a2-93[data-kb-block=\"kb-adv-heading9003241321014247_6fc7a2-93\"]{text-align:center!important;}.wp-block-kadence-advancedheading.kt-adv-heading9003241321014247_6fc7a2-93[data-kb-block=\"kb-adv-heading9003241321014247_6fc7a2-93\"]{justify-content:center;}}<\/style><p class=\"kt-adv-heading9003241321014247_6fc7a2-93 wp-block-kadence-advancedheading kt-adv-heading-has-icon has-theme-palette9-color has-text-color\" data-kb-block=\"kb-adv-heading9003241321014247_6fc7a2-93\"><span class=\"kb-svg-icon-wrap kb-adv-heading-icon kb-svg-icon-fas_phone-square kb-adv-heading-icon-side-left\"><svg viewBox=\"0 0 448 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M400 32H48C21.49 32 0 53.49 0 80v352c0 26.51 21.49 48 48 48h352c26.51 0 48-21.49 48-48V80c0-26.51-21.49-48-48-48zM94 416c-7.033 0-13.057-4.873-14.616-11.627l-14.998-65a15 15 0 0 1 8.707-17.16l69.998-29.999a15 15 0 0 1 17.518 4.289l30.997 37.885c48.944-22.963 88.297-62.858 110.781-110.78l-37.886-30.997a15.001 15.001 0 0 1-4.289-17.518l30-69.998a15 15 0 0 1 17.16-8.707l65 14.998A14.997 14.997 0 0 1 384 126c0 160.292-129.945 290-290 290z\"\/><\/svg><\/span><span class=\"kb-adv-text-inner\">Composez le <a href=\"tel:514-825-4504\">514-825-4504<\/a><\/span><\/p><\/div><\/div>\n\n<\/div><\/div>\n<h2 class=\"wp-block-heading\" id=\"frequently-asked-questions\">Questions fr\u00e9quemment pos\u00e9es<\/h2>\n\n<div class=\"wp-block-wpsp-faq wpsp-faq__outer-wrap wpsp-block-bd0c4835 wpsp-faq-icon-row wpsp-faq-layout-accordion wpsp-faq-expand-first-false wpsp-faq-inactive-other-true wpsp-faq-equal-height\" data-faqtoggle=\"true\" role=\"tablist\"><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"@id\":\"https:\/\/organixmedia.com\/seo-problems\/\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What are the biggest SEO challenges businesses face today?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The biggest SEO challenges today include keeping up with Google\u2019s algorithm updates, improving Core Web Vitals, avoiding keyword over-optimization, building quality backlinks, and producing high-value, authoritative content. These challenges require a mix of technical, on-page, and off-page strategies to overcome.\"}},{\"@type\":\"Question\",\"name\":\"How often does Google crawl a site?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Google may crawl popular or frequently updated sites daily, while smaller, less active sites might be crawled only every few days or weeks. You can encourage more frequent crawling by publishing fresh content, improving internal linking, and submitting updated sitemaps via Google Search Console.\"}},{\"@type\":\"Question\",\"name\":\"How do I get my website on Google?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"To get your website on Google, make sure it\u2019s accessible, indexable, and properly structured. Submit your sitemap to Google Search Console, use clear internal links, and avoid blocking important pages in &lt;code>robots.txt&lt;\/code>. High-quality, relevant content also increases the likelihood of quick indexing.\"}},{\"@type\":\"Question\",\"name\":\"What are the most common SEO mistakes to avoid?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Common SEO mistakes to avoid include keyword stuffing, ignoring mobile optimization, neglecting technical SEO issues, failing to build internal links, and targeting keywords without matching search intent. These errors can prevent your site from ranking well and delivering a positive user experience.\"}},{\"@type\":\"Question\",\"name\":\"What are the most common SEO mistakes small businesses make?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Small businesses often overlook local SEO, skip Google Business Profile optimization, ignore citation consistency, and fail to build relevant local backlinks. They also tend to copy generic content instead of creating unique, customer-focused resources.\"}},{\"@type\":\"Question\",\"name\":\"What are the most common content SEO mistakes?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Common content SEO mistakes include producing thin content, not covering topics in depth, failing to use relevant headings, neglecting internal links, and not updating older content. Each of these mistakes can weaken your topical authority and hurt rankings.\"}},{\"@type\":\"Question\",\"name\":\"What are 5 SEO pitfalls that can hurt rankings?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The 5 SEO pitfalls that most hurt rankings include slow site performance, a weak backlink profile, poor internal linking, outdated content, and ignoring search intent when creating content.\"}},{\"@type\":\"Question\",\"name\":\"How do I solve the most common SEO problems?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Solving common SEO problems involves:&lt;br>Fixing crawl and indexing errors&lt;br>Improving page load speed&lt;br>Enhancing mobile usability&lt;br>Building relevant backlinks&lt;br>Producing comprehensive, high-quality content\"}}]}<\/script><div class=\"wpsp-faq__wrap wpsp-buttons-layout-wrap\">\n<div class=\"wp-block-wpsp-faq-child wpsp-faq-child__outer-wrap wpsp-block-ab645294\"><div class=\"wpsp-faq-child__wrapper\"><div class=\"wpsp-faq-item\" role=\"tab\" tabindex=\"0\"><div class=\"wpsp-faq-questions-button wpsp-faq-questions\"><span class=\"wpsp-icon wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-icon-active wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-question\">What are the biggest SEO challenges businesses face today?<\/span><\/div><div class=\"wpsp-faq-content\"><span><p>Parmi les principaux d\u00e9fis actuels en mati\u00e8re de r\u00e9f\u00e9rencement naturel (SEO), on peut citer : suivre les mises \u00e0 jour des algorithmes de Google, am\u00e9liorer les indicateurs Core Web Vitals, \u00e9viter la sur-optimisation des mots-cl\u00e9s, cr\u00e9er des liens retour de qualit\u00e9 et produire un contenu pertinent et faisant autorit\u00e9. Pour relever ces d\u00e9fis, il est n\u00e9cessaire de combiner des strat\u00e9gies techniques, on-page et off-page. <\/p><\/span><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wpsp-faq-child wpsp-faq-child__outer-wrap wpsp-block-6807620e\"><div class=\"wpsp-faq-child__wrapper\"><div class=\"wpsp-faq-item\" role=\"tab\" tabindex=\"0\"><div class=\"wpsp-faq-questions-button wpsp-faq-questions\"><span class=\"wpsp-icon wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-icon-active wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-question\">How often does Google crawl a site?<\/span><\/div><div class=\"wpsp-faq-content\"><span><p>Google peut explorer quotidiennement les sites populaires ou fr\u00e9quemment mis \u00e0 jour, tandis que les sites plus petits et moins actifs ne sont explor\u00e9s que tous les quelques jours ou toutes les quelques semaines. Vous pouvez favoriser une exploration plus fr\u00e9quente en publiant du contenu r\u00e9cent, en am\u00e9liorant les liens internes et en soumettant des plans de site mis \u00e0 jour via Google Search Console. <\/p><\/span><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wpsp-faq-child wpsp-faq-child__outer-wrap wpsp-block-466d7a85\"><div class=\"wpsp-faq-child__wrapper\"><div class=\"wpsp-faq-item\" role=\"tab\" tabindex=\"0\"><div class=\"wpsp-faq-questions-button wpsp-faq-questions\"><span class=\"wpsp-icon wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-icon-active wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-question\">How do I get my website on Google?<\/span><\/div><div class=\"wpsp-faq-content\"><span><p>Pour que votre site web apparaisse sur Google, assurez-vous qu\u2019il soit accessible, indexable et correctement structur\u00e9. Soumettez votre plan du site \u00e0 Google Search Console, utilisez des liens internes clairs et \u00e9vitez de bloquer les pages importantes dans <code>robots.txt<\/code>. Un contenu pertinent et de haute qualit\u00e9 augmente \u00e9galement les chances d\u2019une indexation rapide.  <\/p><\/span><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wpsp-faq-child wpsp-faq-child__outer-wrap wpsp-block-20272fad\"><div class=\"wpsp-faq-child__wrapper\"><div class=\"wpsp-faq-item\" role=\"tab\" tabindex=\"0\"><div class=\"wpsp-faq-questions-button wpsp-faq-questions\"><span class=\"wpsp-icon wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-icon-active wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-question\">What are the most common SEO mistakes to avoid?<\/span><\/div><div class=\"wpsp-faq-content\"><span><p>Parmi les erreurs courantes \u00e0 \u00e9viter en mati\u00e8re de r\u00e9f\u00e9rencement naturel, on peut citer le bourrage de mots-cl\u00e9s, le fait de ne pas tenir compte de l&rsquo;optimisation pour les appareils mobiles, la n\u00e9gligence des probl\u00e8mes techniques li\u00e9s au r\u00e9f\u00e9rencement, l&rsquo;absence de liens internes et le ciblage de mots-cl\u00e9s sans tenir compte de l&rsquo;intention de recherche. Ces erreurs peuvent emp\u00eacher votre site d&rsquo;obtenir un bon classement et d&rsquo;offrir une exp\u00e9rience utilisateur satisfaisante. <\/p><\/span><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wpsp-faq-child wpsp-faq-child__outer-wrap wpsp-block-1d194cd4\"><div class=\"wpsp-faq-child__wrapper\"><div class=\"wpsp-faq-item\" role=\"tab\" tabindex=\"0\"><div class=\"wpsp-faq-questions-button wpsp-faq-questions\"><span class=\"wpsp-icon wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-icon-active wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-question\">What are the most common SEO mistakes small businesses make?<\/span><\/div><div class=\"wpsp-faq-content\"><span><p>Les petites entreprises n\u00e9gligent souvent le r\u00e9f\u00e9rencement local, omettent d&rsquo;optimiser leur profil Google My Business, ne veillent pas \u00e0 la coh\u00e9rence de leurs mentions et ne parviennent pas \u00e0 cr\u00e9er des liens retour locaux pertinents. Elles ont \u00e9galement tendance \u00e0 copier du contenu g\u00e9n\u00e9rique au lieu de cr\u00e9er des ressources uniques et ax\u00e9es sur le client. <\/p><\/span><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wpsp-faq-child wpsp-faq-child__outer-wrap wpsp-block-93c5d6ca\"><div class=\"wpsp-faq-child__wrapper\"><div class=\"wpsp-faq-item\" role=\"tab\" tabindex=\"0\"><div class=\"wpsp-faq-questions-button wpsp-faq-questions\"><span class=\"wpsp-icon wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-icon-active wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-question\">What are the most common content SEO mistakes?<\/span><\/div><div class=\"wpsp-faq-content\"><span><p>Parmi les erreurs courantes en mati\u00e8re de r\u00e9f\u00e9rencement de contenu, on peut citer la production de contenu superficiel, le manque d&rsquo;approfondissement des sujets, l&rsquo;absence de titres pertinents, la n\u00e9gligence des liens internes et le fait de ne pas mettre \u00e0 jour les anciens contenus. Chacune de ces erreurs peut affaiblir votre autorit\u00e9 th\u00e9matique et nuire \u00e0 votre classement. <\/p><\/span><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wpsp-faq-child wpsp-faq-child__outer-wrap wpsp-block-86faf42d\"><div class=\"wpsp-faq-child__wrapper\"><div class=\"wpsp-faq-item\" role=\"tab\" tabindex=\"0\"><div class=\"wpsp-faq-questions-button wpsp-faq-questions\"><span class=\"wpsp-icon wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-icon-active wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-question\">What are 5 SEO pitfalls that can hurt rankings?<\/span><\/div><div class=\"wpsp-faq-content\"><span><p>Les 5 \u00e9cueils en mati\u00e8re de r\u00e9f\u00e9rencement naturel qui nuisent le plus au classement sont notamment la lenteur du site, un profil de liens entrants insuffisant, une structure de liens internes d\u00e9ficiente, un contenu obsol\u00e8te et le fait de ne pas tenir compte de l&rsquo;intention de recherche lors de la cr\u00e9ation de contenu.<\/p><\/span><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wpsp-faq-child wpsp-faq-child__outer-wrap wpsp-block-e2c88ea6\"><div class=\"wpsp-faq-child__wrapper\"><div class=\"wpsp-faq-item\" role=\"tab\" tabindex=\"0\"><div class=\"wpsp-faq-questions-button wpsp-faq-questions\"><span class=\"wpsp-icon wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-icon-active wpsp-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"wpsp-question\">How do I solve the most common SEO problems?<\/span><\/div><div class=\"wpsp-faq-content\"><span><p>Pour r\u00e9soudre les probl\u00e8mes courants li\u00e9s au r\u00e9f\u00e9rencement naturel (SEO), il convient de :<br\/>Corriger les erreurs d&rsquo;exploration et d&rsquo;indexation<br\/>Am\u00e9liorer la vitesse de chargement des pages<br\/>Optimiser l&rsquo;ergonomie sur mobile<br\/>Cr\u00e9er des liens entrants pertinents<br\/>Produire un contenu complet et de haute qualit\u00e9<\/p><\/span><\/div><\/div><\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Le r\u00e9f\u00e9rencement naturel n&rsquo;est pas mort. Mais si votre trafic stagne, c&rsquo;est qu&rsquo;un v\u00e9ritable probl\u00e8me nuit \u00e0 votre visibilit\u00e9. Que&#8230;<\/p>\n","protected":false},"author":12,"featured_media":9003241321014257,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_gspb_post_css":"#gspb_accordion-id-gsbp-dae545a .gs-accordion-item.gsclose>.gs-accordion-item__content{overflow:hidden;opacity:0}#gspb_accordion-id-gsbp-dae545a .gs-accordion-item.gsopen>.gs-accordion-item__content{opacity:1;max-height:5000px}#gspb_accordion-id-gsbp-dae545a .gs-accordion-item>.gs-accordion-item__title>.gs-accordion-item__heading{outline:0;text-decoration:none;margin:0!important;padding:0!important;flex-grow:1}#gspb_accordion-id-gsbp-dae545a .gs-accordion-item>.gs-accordion-item__title{z-index:1;margin:0;cursor:pointer;transition:all .3s ease-in-out;position:relative;display:flex;justify-content:space-between;align-items:center;flex-wrap:nowrap}#gspb_accordion-id-gsbp-dae545a 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